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YouTube TV Blackout Risk: NBCUniversal Threatens Programming Loss

by Priya Shah – Business Editor

YouTube ​TV and NBCUniversal Brace⁢ for⁢ Potential Programming Blackout

YouTube TV subscribers could lose access⁣ to NBCUniversal programming, ‍including “Sunday Night Football” and “The⁣ Voice,” as the two companies escalate a‍ carriage dispute perhaps leading to a blackout at the end ‌of September.

CNBC reported on the increasing likelihood​ of a blackout earlier⁢ Thursday, signaling YouTube’s growing influence in the streaming and television landscape. YouTube TV currently has approximately ⁣10 million subscribers.

NBCUniversal released a statement⁤ asserting⁣ that YouTube​ TV “has refused the best rates ⁢and terms in the⁢ market,demanding preferential treatment ‌and seeking an unfair advantage over competitors to dominate the video marketplace⁣ — all under the false pretenses of fighting for the consumer. The result: YouTube TV customers will ‍lose access to NBCUniversal’s premium programming.”

Beginning Thursday night, NBCUniversal will begin displaying messages to YouTube TV customers warning of the potential ⁤loss of networks‍ if an‌ agreement isn’t reached.

Notably, NBCUniversal has never experienced a programming blackout in its U.S. history, under⁣ either Comcast or General Electric ownership.

YouTube TV countered with a statement explaining, “NBCUniversal is asking us to pay more ⁤than what they charge ​consumers for the same content⁣ on Peacock, which ​would mean less versatility and higher prices for our subscribers. We⁣ are committed to working with NBCUniversal to reach a fair deal for both sides ahead of our current agreement expiring on‌ september 30. If their content is unavailable for an⁢ extended period of time, we’ll offer our subscribers a $10 credit.”

Disclosure: Comcast is the parent company of NBCUniversal,which ‍owns CNBC.Versant would become​ the new parent company of CNBC​ upon Comcast’s planned spinoff of Versant.

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