Xiaomi Unveils 17 Pro Max with Secondary Display, Taking Aim at Apple’s iPhone 17
BEIJING – Xiaomi has officially launched its flagship Xiaomi 17 series in China, headlined by the innovative 17 Pro Max model featuring a secondary display-a direct challenge to anticipated features of Apple’s forthcoming iPhone 17. Pre-orders began today, September 26, 2025, with the devices poised to potentially disrupt the premium smartphone market when they arrive in Europe, tentatively scheduled for spring 2026, possibly coinciding with Mobile World Congress in Barcelona.
The introduction of the Xiaomi 17 series,notably the Pro Max,signals a growing trend of manufacturers seeking to differentiate themselves through unique hardware features. While details surrounding the iPhone 17 remain largely speculative, Xiaomi’s move to integrate a secondary display preemptively addresses a rumored feature, potentially influencing consumer expectations and market positioning. The launch impacts smartphone enthusiasts, tech investors, and Apple, as Xiaomi establishes itself as a key competitor in the high-end segment.
The Xiaomi 17 pro Max boasts a secondary display alongside a new Snapdragon chipset and a triple 50-megapixel camera system. notably, the standard Xiaomi 17 model eschews the secondary screen for a more conventional design. Xiaomi highlighted the 17’s impressive 7000 mAh battery, demonstrating its longevity over an iPhone 17-even one augmented with a MagSafe battery-during a product demonstration.
Chinese pricing begins at approximately €540 for the Xiaomi 17, around €600 for the 17 Pro, and an unspecified amount for the 17 Max. European pricing is expected to be considerably higher upon release.
