Xiaohongshu Launches “Life Instructions Exhibition” in Chengdu, Showcasing New Products and Lifestyle Experiences
Chengdu, China – Social media platform Xiaohongshu (Little Red Book) is bringing its “Life Instructions Exhibition” to Chengdu from September 20th to 21st, transforming Nishimura Courtyard and kuanzhai Alley into immersive spaces celebrating new products and lifestyle trends. The event will feature nearly 20 new product brands across categories including automobiles, digital technology, home goods, beauty, sports, maternal and infant care, and food & beverage.
The exhibition aims to provide an interactive experience for users to discover new products and connect with brands. Alongside product showcases, the event boasts a diverse lineup of entertainment, including performances from the Molparson Band, Blow Blow Band, Fairy Tale Sequelae Band, and rapper Jane God GUK. Popular Xiaohongshu dance trends,like “General Sweat Fuck,” will be featured with live performances from influencers.
Attendees can also explore themed areas like arenas, decompression fields, and sports fields, offering activities ranging from sunset tennis to traditional cover bowl tea and ear picking. Special events are planned for both days, including the Ximura LIVE Panda Party Deng Dianguo on September 20th and the Ximura LIVE “World Dance” Street Dance Competition on September 21st.
The exhibition will also highlight ChengduS local culture, featuring over 70 local life markets showcasing Shu embroidery, independent designs, local snacks, and handcrafted goods.
The “life Instructions Exhibition” will run from 3:00 PM to 10:00 PM each day, offering interactive experiences, product giveaways, and potential opportunities to meet celebrities. Xiaohongshu aims to inspire attendees to ”unfold the details of life” and discover new ways to enhance their everyday experiences.
