“`html
Stockholm,Sweden – TUI,a leading global tourism group,has appointed Adam Györki as its new Head of Communications,effective instantly. Teh announcement signals a strategic move by the company to bolster its public relations and media engagement efforts as the travel industry continues its recovery.
Györki brings extensive experience in corporate communications and public affairs to his new role. Prior to joining TUI, he served as Communications Director at Swedavia, the state-owned group that owns and operates ten Swedish airports, including Stockholm Arlanda Airport (ARN). During his tenure at Swedavia, which began in 2018, Györki oversaw communications strategies related to airport advancement, sustainability initiatives, and passenger experience enhancements. He was instrumental in managing communications during the notable infrastructure projects at ARN, including the expansion of Terminal 5.
Before Swedavia, Györki held various communications positions within the Swedish government, including roles at the Ministry of Enterprise and Innovation and the Swedish Energy Agency. His background includes experience in crisis communications,media relations,and stakeholder engagement.
TUI, headquartered in Hanover, germany, operates in more than 180 countries and serves approximately 27 million customers annually. The company offers a wide range of travel services,including package holidays,cruises,and hotel accommodations. The appointment of Györki is intended to strengthen TUI’s brand reputation and enhance its communication with customers, partners, and the media, notably as the company navigates the evolving landscape of the travel sector post-pandemic.
Györki will be based at TUI’s Stockholm office and will report to Robin Asplund, TUI’s Nordic Regional Director. His responsibilities will encompass all aspects of TUI’s communications strategy in the Nordic region, including internal and external communications, media relations, and social media management. The Nordic region, encompassing Sweden, Denmark, Norway, finland, and Iceland, represents a key market for TUI, with a growing demand for sustainable and experiential travel.
The travel industry has faced unprecedented challenges in recent years due to the COVID-19 pandemic, resulting in travel restrictions, border closures, and a significant decline in demand. As travel restrictions ease and vaccination rates increase, the industry is experiencing
