New York, NY - The Women’s Media Center (WMC) is amplifying the voices of expert women with its SheSource initiative, a rapidly growing database connecting journalists with diverse female sources. Launched to counter the past underrepresentation of women in media, SheSource now features hundreds of experts ready to provide insights on a wide range of issues.
For years, studies have shown that women are significantly underrepresented as sources in news coverage, often comprising less than 25% of quoted experts. This disparity impacts public understanding of critical issues and perpetuates gender imbalances in public discourse. WMC SheSource directly addresses this problem by offering journalists a readily accessible resource to find qualified women offering expertise in fields from advertising and activism to violence against women and women’s leadership.
The database includes profiles of professionals like Barbara J. Shearer, a documentary filmmaker specializing in topics including hate crimes and sexualized violence, and Kavelle Christie, Founder and CEO of Orion 360 Health, LLC, with expertise in public health, reproductive rights, and women and politics. Leora Tanenbaum, focusing on gender-based violence and sex education, is also among the featured experts.
SheSource categorizes experts by their areas of expertise, allowing journalists to efficiently locate sources relevant to their reporting. The initiative aims to not only increase the number of women featured in the media but also to elevate the diversity of perspectives shaping public conversation. Journalists can access the full directory and request expert interviews at https://womensmediacenter.com/shesource/experts/directory.
