Why Latines Have Been Awaiting the New “Betty La Fea

The enduring legacy of “Betty La Fea” and its American adaptation,”Ugly Betty,” lies in its powerful portrayal of a Latina heroine navigating complex beauty standards. Betty Suarez, in the American version, found herself caught between the 2000s American obsession with thinness and the Latine cultural appreciation for curvier figures. Her colleagues frequently subjected her to body shaming, suggesting her appearance disqualified her from designer fashion and professional opportunities. simultaneously, in Colombia, where cosmetic surgery was increasingly popular across Latin America, Betty Pinzón faced constant commentary that even surgical enhancements couldn’t make her stunning.Despite this relentless criticism, betty demonstrated remarkable resilience, processing her emotions and pursuing her aspirations with unwavering confidence.

In a post-“Girlboss” era where female empowerment is a prominent theme in media, exemplified by films like 2023’s “Barbie,” “Betty La Fea” fundamentally challenged global perceptions of beauty, particularly within Latine communities at the dawn of the 21st century. For many Latinas who grew up watching both “Betty La Fea” and “Ugly Betty,” these shows offered more than just a reflection of their struggles with unattainable beauty ideals. They presented a Latina protagonist who defied conventional beauty norms and achieved success despite pervasive misogyny.

As of 2024, Betty continues to embody self-assurance in the face of challenges, addressing contemporary issues faced by ambitious career women, mothers, and partners. She actively works to break generational trauma by nurturing her relationship with her teenage daughter, Mila, and encouraging her to pursue her fashion ambitions. The narrative sees Betty returning to ecomoda, the place where her journey began, allowing her to confront characters like Armando and Marcela who previously underestimated and undermined her.

While Betty has undergone a physical conversion and is now considered conventionally beautiful in “Betty La Fea, The Story Continues,” her life is not necessarily simpler. When faced with critical decisions impacting her family’s success and romantic relationships, Betty reverts to her familiar secretary-style wardrobe and her signature curly hairstyle, complete with self-cut bangs. As Betty embraces new lessons in her career, parenthood, and love life, she prepares to reveal a more authentic, vulnerable, and empowered version of herself.

Zameena Mejia, the author, is a Dominican American freelance writer based in New York City. Her passion lies in storytelling and amplifying diverse voices within the beauty, wellness, and Latinx lifestyle sectors. Mejia holds a Bachelor of Arts in journalism and Latin American studies from the State University of New York at New Paltz and a Master of Arts in business reporting from the Craig Newmark graduate School of Journalism.