What are the main benefits?

Free mass mailing includes important benefits when it comes to marketing a business.

In this digital age it is impossible to think about positioning a business through the internet without making use of the tools that marketing offers us.. In such a competitive market, it is not enough to have a well-designed store or website, it is necessary to make it noticed and reach more directly towards the target audience.

One of the oldest digital tools, but no less modern and that continues to be highly effective is email marketing. The free mass mailing understands important benefits when it comes to marketing a business. Among many other reasons is because more than 95% of consumers use email, while close to the same percentage, claim to consult it at least once a day.

In fact, it’s not uncommon for consumers to check their email several dozen times a day, so Using email marketing to promote the content of products and services is a great way to drive more traffic to your website And it’s an effective tool for nurturing potential customers through the buying cycle.

Some email marketing statistics

Some statistical studies that have been carried out by advertising agencies, year after year, indicate that the use of email since its invention has been playing a role. transcendental role among digital communication channels.

Far from believing that with the rise of social networks and instant messaging platforms such as Messenger or WhatsApp, the use of email could be minimized, it has been the opposite. Email is one of the most formal and convenient communication channels that exist. And the best thing is that there is no distinction between the public that uses it, since from the youngest to the most adult they have one.

Even, It is mandatory to have an email to confirm a Facebook or Instagram account, for example, as well as it is necessary to have one to have accounts in banking platforms, carry out digital processes in public and private institutions, and more. These are some numbers that show that the use of email to create digital advertising campaigns is still valid and effective:

  • According to some studies, more than 70% of email recipients have made at least one purchase based on a promotional email.
  • 7 out of 10 people claim to have used a coupon or discount from a marketing email
  • 82% of consumers open company emails.

Main reasons to use it as a tool

Email marketing brings with it several benefits and renowned platforms such as MailRelay makes it much easier by offer the opportunity to new entrepreneurs, small, medium-sized companies, as well as the largest, to be able to carry out a mass email campaign without spending too much money.

By using this platform, a benchmark in the digital sector, you can send 75 thousand free emails per month and manage up to 15 contacts during the same time. As if that were not enough, it has pre-made templates with general content to put together the message that will be addressed to your recipients. But in addition, using this resource has the following benefits:

  • Strengthen relationships, loyalty and trust with customers
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Email marketing is a great way to build one-to-one relationships with current and potential clients. By creating well-written, persuasive, and engaging email newsletters or newsletters, readers come to know, like, and trust your business better. Consumers buy from companies they trust and build loyalty with them.

  • Increase your brand awareness and stay on top

Every time an email is sent to consumers, their knowledge of your company, products and services is reinforced. This helps keep the brand name at the top of the consumer’s mind when it comes time to make a purchase.

The important thing in this case is have a good content strategy that is not limited to creating messages only with offers and promotions about the services or products you offer, but also to send valuable content that is useful for the reader.

With email marketing you can create lists for each market segment based on demographics, interests, past behaviors, among others, allowing you to create a message that is sent directly to each target audience.

This is a very effective marketing tactic that helps a message resonate strongly with every type of audience.

  • Low cost and good return on investment

Compared to other marketing channels, email marketing costs very little. And as we have mentioned before, platforms such as MailRelay offer the opportunity to carry out a completely free email marketing campaign, which can be a great boost for new entrepreneurs and companies that are starting their experience in the digital market.

Setting up an email campaign is relatively easy having these types of email marketing software companies and resources that allow you to upload subscriber information, segment lists, use email templates, and populate their content; and send emails to subscribers on a regular basis.

All these advantages are fine if you are starting, but to really stand out instead of using a pre-made template, it is best to have one custom designed for your business and that it matches the brand of your company so that the strategy is even more effective.

For each email sent, Metrics and reports are provided that show open rates, click-through rates, bounce rates, and conversion rates. This information is key to understanding what is working and what needs to be improved in the marketing strategy.

In summary, These are some of the main benefits of email marketing, but there are many more. In short, it is an effective marketing tool that should be part of the advertising strategy of any company.

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