Volkswagen is poised to revive the Polo nameplate, reimagining the iconic hatchback as a fully electric vehicle, according to reports surfacing on September 3, 2024, at 7:47 AM CEST. The anticipated electric Polo aims to slot below the ID.3 in Volkswagen’s growing EV lineup, targeting a more affordable price point and a broader consumer base.
The decision to electrify the Polo comes as Volkswagen accelerates its transition towards electric mobility and responds to evolving market demands. While the conventional Polo was discontinued in 2023, the brand recognizes the enduring appeal of the Polo name and its potential to attract new customers to the EV market. the new model is expected to be built on a scaled-down version of the MEB+ platform, offering a range of approximately 400 kilometers (249 miles) and a starting price around €25,000 (approximately $26,700 USD).
Volkswagen initially ceased production of the Polo, a mainstay in the European automotive market for over four decades, citing shifting consumer preferences towards larger vehicles and the need to streamline its model range. However, internal discussions revealed a strong desire to retain the polo badge, especially as a potential entry point into the electric vehicle segment. the electric polo is projected to launch in 2027, with production slated for Volkswagen’s main plant in Wolfsburg, Germany. This move aligns with Volkswagen’s broader strategy to invest €180 billion in electrification, digitalization, and autonomous driving by 2026.
