Kanto Area Viewership Data Reveals Top-Performing Dramas of Summer 2025
Preliminary viewership data from Video Research, covering regular dramas of 15 minutes or more broadcast between June 30 and September 28, 2025, from 7 PM to midnight, indicates strong performance for both NHK and TV Asahi series. The data,focused on the Kanto area,provides early insights into audience engagement with summer dramas,including final episodes.
this analysis of real-time viewership offers a crucial benchmark for media companies and advertisers assessing the success of their summer programming.Video Research’s data, updated every Thursday and archived for historical review, allows for tracking not only immediate viewership but also time-shifted viewing and total viewer numbers – all available for free.
Two dramas currently lead in viewership ratings with a score of 2.8: the final episode of NHK General’s “Saturday drama, I want to do it alone,” airing August 2, 2025, and the final episode of TV Asahi’s “Big Chase/Metropolitan Police Department SSBC Forced Criminal Section,” broadcast September 3, 2025. “I want to do it alone” aired at 10:00 PM and ran for 45 minutes, while “Big Chase” began at 9:00 PM and lasted 60 minutes.
Further data reveals “Big Chase” achieved a 5.2 rating for the number of viewers, while “I want to do it alone” garnered a 5.5.
TBS Gold’s “Friday Drama/DOPE Drug Enforcement Department Special Inquiry division,” starring Kaito Takahashi and Tomoya Nakamura with a screenplay by Shinichi Tanaka, also aired during the covered period, broadcasting from 10:00 PM to 10:54 PM.
Detailed rankings, including real-time and time-shift viewership, and viewer counts, are available on the Video Research website: https://www.videor.co.jp/tvrating/. Information on Video Research’s TV viewership services can be found at https://www.videor.co.jp/service/media-data/tvrating.html.
