Nintendo‘s Switch 2 Sales Surge 77 Percent Over Original Model, Defying Console Market Concerns
New York, NY – October 18, 2025 – Preliminary sales data indicates Nintendo’s forthcoming Switch 2 console is experiencing extraordinary pre-launch momentum in the United states, its largest market. According to Circana’s latest research,Switch 2 pre-orders are currently 77 percent higher than initial sales figures for the original Switch in 2017. This strong performance suggests Nintendo is poised to exceed its conservative sales forecasts.
The robust demand for the Switch 2 arrives amid broader anxieties about a potential downturn in the console market, impacting Sony’s PlayStation 5 and Microsoft’s Xbox Series X/S. nintendo’s success is partially attributed to a strategic decision to absorb U.S. import tariffs without passing increased costs onto consumers, a contrast to the pricing strategies adopted by its competitors. This pricing approach appears to be resonating with buyers, positioning the Switch 2 for a perhaps dominant position in the upcoming holiday season and beyond, influencing both marketing strategies and production schedules for all major console manufacturers.
