Unexpected Challenger: “Nex Playground” Console Tops US Hardware sales
San Mateo, CA – December 4, 2025 – In a surprising turn for the video game industry, the “Nex Playground” interactive gaming system has outsold all PlayStation 5 and Xbox console models in the United States for the week ending November 22, 2025. Data from the Circana Retail Tracking Service reveals the nex Playground secured the number two spot in unit sales, trailing only the Nintendo Switch 2 Mario Kart World Bundle.
This marks a critically important moment for the newcomer, demonstrating a growing consumer appetite for motion-based gaming and challenging the dominance of established console giants. While Nintendo’s Switch 2 bundle predictably led the market, the Nex Playground’s performance signals a potential shift in consumer preferences, especially as the holiday shopping season gains momentum. The console’s success comes after a strong showing during Amazon’s Prime Day sales in July, where it briefly surpassed all PS5 models in units sold on the platform.
The Nex Playground distinguishes itself through its focus on active play,utilizing a camera to track players’ movements and translate them into in-game actions – a concept reminiscent of the earlier Xbox Kinect. The system launches with five pre-installed games and offers a subscription-based “Play Pass” service, providing access to a wider library of titles for $49 for three months or $89 annually.
According to mat Piscatella of Circana,the top three best-selling hardware SKUs for the week of November 22,2025,were ranked as follows: 1) NS2 Mario Kart World Bundle,2) NEX Playground Interactive Gaming System,and 3) PS5 Slim Digital 1 TB. Current promotions include a $50 discount on the switch 2 Mario Kart bundle at select retailers, while PS5 discounts began appearing around November 20th, potentially influencing the week’s sales figures. The nex Playground’s pricing remains consistent, currently retailing at its standard price point.
