Lambda Legal and Accompany Creative Launch National Ad Campaign, “All Rise,” to Combat Rising Anti-LGBTQ+ Legislation
NEW YORK - Lambda Legal, a national association dedicated to achieving full recognition of the civil rights of LGBTQ+ people and those living with HIV, today launched a national ad campaign, “All Rise,” in partnership with mission-driven creative agency Accompany Creative.The campaign arrives as anti-LGBTQ+ legislation surges across the United States, mirroring tactics used in the decades-long effort to overturn Roe v. Wade.
The “All Rise” campaign aims to fund Lambda Legal’s ongoing legal battles against a wave of discriminatory laws.In the past four years, every state has seen the introduction of anti-LGBTQ+ bills, with 230 becoming law in 27 states – more than half the contry. The campaign seeks to support laws that protect, rather than ostracize, the LGBTQ+ community in a political climate characterized by increasingly unfriendly rhetoric.
“The attacks on our community are happening at every level,” said Lambda Legal CEO Kevin Jennings. “Lambda Legal is fighting back in 24 states and at the federal level. We are the LGBTQ+ community’s last line of defense. During the first Trump governance, Lambda Legal sued to block his executive orders and policies – and won 86% of the time. So far in the second trump administration, we have filed 6 suits and notched 4 victories, with 2 still pending. We are used to tough fights and we certainly know how to win them. I want to make it clear to everyone in our community – Lambda Legal has your back.”
Accompany Creative, recognized for its pro bono work with nonprofits, is providing its award-winning team and resources to the campaign. This marks the agency’s third LGBTQ+ focused initiative, following successful partnerships with Nespresso (supporting the Ali Forney Center) and searchlight Picture’s “Next Goal Wins,” both of which received gold Shorty Impact Awards.
Individuals interested in supporting the “All Rise” campaign can learn more and donate at www.lambdalegal.org/allrise.
