Kiabi Launches Wekrew, Targeting BtoB Custom Apparel Market
PARIS, FRANCE – kiabi, a leading french clothing retailer, has launched Wekrew, a new brand dedicated to providing personalized clothing and accessories to businesses, associations, and communities. The move signals Kiabi’s expansion into the BtoB market with a focus on customizable apparel solutions.
Wekrew offers a range of products including t-shirts, sweatshirts, polo shirts, hats, and caps, with prices starting at 3 euros per t-shirt for orders of 20 or more. sweatshirts are priced at 7.13 euros, while polo shirts and zipped hoodies cost 10.50 euros each. Sizes extend up to 4XL, with volume discounts available. The brand offers both French and international production options, including a dedicated ”Made in France” section, and personalization services such as monochrome and four-color printing, embroidery, badges, and custom labels.
“Wekrew is part of a strong trend: the growing need for companies, associations and communities to create connections through clothing,” Kiabi stated. “School uniforms, clothing for association or sporting events, corporate team outfits… so many situations where the outfit becomes a vector of cohesion, pride and belonging.”
This launch is part of Kiabi’s broader diversification strategy, which also includes expanding into second-hand clothing, household linen, and toddler shoes. With 10,000 employees across 83 countries and a 2.5 billion euro turnover in 2024, Kiabi currently operates 647 stores and remains a leader in the French clothing market.
