Samsung TV Plus Poised for Rapid evolution with AI, Live Events, and Data-Driven Advertising
NEW YORK – Samsung Ads is betting big on the future of Free Ad-Supported Streaming Television (FAST), envisioning a platform by 2026 that is “personalized, programmed, and ready for prime time,” according to Samsung Ads’ Head of Product, Mike Fromm, speaking at the Beet.TV Leadership Summit at Advertising Week 2025. The company’s Samsung TV Plus service is already demonstrating a “one-for-one replacement” of traditional cable viewing, offering advertisers access to a high-quality audience on the biggest screen in the home.
Samsung TV Plus distinguishes itself with ease of access. “you don’t need a subscription, you don’t need a credit card, you don’t need to log in. You don’t need to spend 20 to 30 minutes trying to figure out what you want to watch,” fromm stated.
Data reveals that viewers adopting Samsung TV Plus are mirroring their previous cable habits, consuming approximately 50 hours of entertainment content monthly, a volume that directly transfers to the FAST platform. This behavioral shift provides brands with a valuable audience that cannot skip or scroll past ads.
To capitalize on this, Samsung Ads’ Optimal Reach suite leverages proprietary data for advanced targeting, including identifying audiences for incremental reach and ”competitive conquesting,” even tracking exposure to competitor advertising.
Looking ahead,personalization will be driven by artificial intelligence and machine learning,building on a major interface overhaul announced in 2022. The “programmed” element is expanding with curated channels like the Samsung Television Network.
A key component of the “ready for prime time” vision is a significant investment in live events.Following successful tests, including a streamed Jonas Brothers concert and recent partnerships with Major League Baseball, the PGA Tour, and Formula 1, Fromm anticipates “a lot more live content,” offering advertisers opportunities for highly engaged, in-the-moment reach.
