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Teens Obsessed: Is Your Skincare Routine Too Much?
Tonic, serum, moisturizer, and more: are elaborate skincare routines the new normal? social media trends push multi-step processes, but are they necessary, or even safe? Experts are starting to weigh in.
the rise of “Get Ready With Me”
Across platforms like TikTok and Instagram, young users, notably adolescent girls, are filming their skincare routines in front of mirrors. These «Get ready with me» videos showcase layers of products applied before makeup, promising a smooth and fresh complexion.
The global skincare market is projected to reach $187.87 billion by 2028, driven by increasing consumer awareness and social media influence. (Fortune business Insights)
Influencers and Billion-Dollar Brands
These videos are not just innocent fun; they’re a powerful marketing tool. Anonymous users and influencers alike promote products within these routines. Hailey Bieber, such as, frequently promotes her brand, Rhode, which she recently sold for a staggering $1 billion.One of Rhode’s flagship products is the Glazing Milk, marketed as an essential preparatory layer
to reduce redness and enhance absorption of other cosmetics.
The Nighttime Trend: Collagen Masks
Another emerging trend involves overnight treatments, especially collagen masks. These masks create a second skin layer, applied in the evening and peeled off in the morning. The NZZ reported on this trend, highlighting its growing popularity.
Consult a dermatologist before starting any new skincare routine,especially if you have sensitive skin or pre-existing conditions. Overuse of products can lead to irritation and other adverse effects.
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