TikTok Hiring Music Campaign Manager to Fuel LIVE Creator Growth
TikTok is actively recruiting a Music Campaign Manager to spearhead strategic initiatives aimed at expanding its thriving LIVE music creator ecosystem. This role, based within TikTok’s LIVE Creator Growth team, focuses on fostering creator success through data-driven campaigns, educational resources, and monetization strategies. The declaration signals TikTok’s continued investment in live streaming and its commitment to supporting musicians and music-focused content creators on the platform.
Role Overview and Responsibilities
The Music Campaign Manager will be responsible for designing and executing targeted campaigns to boost creator growth, engagement, and retention within the music vertical. This involves a blend of analytical thinking and creative execution, requiring the ability to interpret data, identify opportunities, and translate insights into actionable strategies. The position demands a deep understanding of the unique needs and motivations of music creators compared to other content categories.
Creator Insights & Strategy
A core function of the role is developing a complete understanding of the LIVE music creator landscape, from emerging artists to established performers. this includes analyzing creator behavior, identifying pain points, and uncovering data-driven opportunities for advancement. According to a recent report by Midia Research, live streaming revenue is projected to reach $26.8 billion by 2028, highlighting the meaningful growth potential within this space [midia Research].
Campaign Management
The Music Campaign Manager will lead approximately two targeted creator campaigns each month, tailoring strategies based on performance metrics, content style, and creator growth stage. These campaigns will focus on driving monetization, encouraging adoption of new features, and fostering long-term creator sustainability. Rigorous monitoring and evaluation of campaign performance will be crucial for iterative improvement and scaling prosperous initiatives.
Did You Know?
TikTok LIVE has become a significant revenue stream for many musicians, offering a direct-to-fan engagement model that bypasses conventional industry gatekeepers.
Creative Execution & Amplification
The role requires the creation of engaging, creator-facing resources, including video tutorials, visual assets, and educational materials. Successful campaigns and top-performing creators will be amplified through collaboration with creator managers and broader content distribution efforts. Cross-functional collaboration with product, marketing, operations, and design teams will be essential to align campaigns with overall platform objectives.
Qualifications
Candidates should possess 0-3 years of experience in campaign management, creator operations, digital marketing, or user education. A proven ability to lead cross-functional projects and a strong analytical skillset are essential. Experience producing educational or promotional content,notably in short-form video,is highly valued. Excellent written and visual communication skills, along with a portfolio of creator-facing materials, are also required. A solid grasp of the creator economy and live-streaming ecosystems is fundamental.
preferred Qualifications
Ideal candidates will have experience in music creator growth, performance marketing, or content strategy. Familiarity with TikTok’s creator tools, monetization features, and incentive programs is a plus. Hands-on experience working directly with music creators, musicians, or record labels is also desirable. The ability to thrive in a fast-paced, ambiguous surroundings and to balance strategic thinking with hands-on execution is critical. As outlined in the “Creator Economy Report” by SignalFire, creators are increasingly seeking platforms that offer robust monetization tools and direct audience engagement [SignalFire].
Pro Tip:
Highlighting your experience with data analysis and campaign performance metrics will significantly strengthen your request.
job Information & Compensation
The base salary range for this position is $83,600 to $143,556 annually, though compensation may vary based on qualifications, skills, experience, and location. In addition to base pay, the role may be eligible for discretionary bonuses, incentives, and restricted stock units. Employees receive comprehensive benefits, including medical, dental, and vision insurance, a 401(k) plan with company match, paid parental leave, and various wellbeing benefits. employees also receive 10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time annually.
| Benefit | Details |
|---|---|
| Base Salary | $83,600 – $143,556 annually |
| Paid Time Off | 10 Holidays, 10 Sick Days, 17 PTO Days |
| Health Insurance | Medical, Dental, Vision (Day One Access) |
| Retirement | 401(k) with Company Match |
The company adheres to fair chance hiring practices, considering applicants with arrest or conviction records in accordance with applicable laws.Certain job duties may require sound judgment, appropriate handling of confidential information, and interaction with clients and colleagues.
The Future of Music Live Streaming
The demand for live music experiences is evolving, with platforms like TikTok playing an increasingly important role. The rise of virtual concerts, interactive live streams, and direct-to-fan monetization models are reshaping the music industry. TikTok’s focus on supporting music creators positions it as a key player in this change. The platform’s algorithm and short-form video format provide unique opportunities for music finding and viral growth. Looking ahead, we can expect to see further integration of music-specific features, enhanced monetization options, and increased collaboration between TikTok and the music industry.
Frequently Asked Questions
- What is the primary focus of this Music Campaign Manager role? This role centers on driving growth and engagement within TikTok’s LIVE music creator community through strategic campaigns and educational resources.
- What experience level is preferred for this position? Candidates with 0-3 years of experience in campaign management, creator operations, or digital marketing are encouraged to apply.
- What are the key skills required for success in this role? Strong analytical skills, creative execution abilities, and a deep understanding of the creator economy are essential.
- What is the salary range for the Music Campaign Manager position? The base salary range is $83,600 to $143,556 annually, depending on qualifications and location.
- Does TikTok offer comprehensive benefits to its employees? Yes, TikTok provides a comprehensive benefits package, including health insurance, a 401(k) plan, and paid time off.
We’re excited to see how you can contribute to the future of music livestreaming on TikTok! If you’re a passionate, data-driven individual with a love for music and a knack for creative problem-solving, we encourage you to apply. Don’t hesitate to share this possibility with your network and let us know your thoughts in the comments below!
