Here’s a breakdown of the information provided about Freestyle Snacks:
Company: Freestyle snacks
Product: Snacks, specifically olives. They are positioned as a low-calorie snack and are appealing to diabetics. They also seem to have a knack for converting people who previously disliked olives.Growth and Revenue:
Retail Presence: Currently in approximately 5,000 retail locations.
Retail partners: Includes Whole Foods, Target, CVS, Harris Teeter, and Giant Food.
Sales Performance: Experiencing strong retail velocity and six-figure monthly sales.
Growth Drivers: Expanded retail distribution and a high repeat purchase rate from existing customers.
Founder’s Workload and Structure:
Transition: Started as a side hustle, but has now become a full-time commitment.
Work Schedule: Works “pretty much seven days a week,” with lighter workloads on weekends. Weekend Activities: Uses weekends for administrative tasks, internal projects, and store visits.
Typical Day/Week: Varies, but generally includes a mix of:
Operations
Sales outreach and strategy
Content creation
Team management
Time for Thinking: Actively carves out time for creative and strategic thinking to avoid getting stuck in execution.
Work Location: primarily from a home office, with overflow storage in their garage.
Founder’s Enjoyment:
Creation: Enjoys building something from nothing.
Customer Enjoyment: Loves seeing people genuinely enjoy the product.
Impact: Finds satisfaction when customers share how essential the snack has become for them, especially those with dietary needs or who have been converted olive-haters.
Business Advice:
Key Attributes: Grit, passion, and perseverance are essential for success.
Challenges: Expect to face many rejections,operational challenges,and moments where things feel overwhelming.Entrepreneurship is described as a “rollercoaster.”
Strategy for Grounding: Focuses on being “1% better each day,” believing that incremental improvements lead to significant results.Context:
This article is part of the “Young Entrepreneur® series.”
There’s a mention of a related article about a brother’s side hustle that made over $175 million and another about a hustle that’s on track for $300 million.
* There’s a promotional link to the “Level Up conference” for scaling businesses.
