From the student digs to everyday agency life: Yoyaba has developed into an established marketing agency within a very short time. However, the company sees itself less as a classic agency and more as a service provider. IIn the location portrait we take a look behind the scenes of Yoyaba.
Classic marketing agencies often deal with image and brand advertising instead of concrete performance goals. However, young start-ups and scale-ups in particular have a need for measurable results and concrete business goals.
The performance marketing agency Yoyaba wants to meet this need. Among other things, key figures and the topic of tracking play a decisive role. Because on this basis, the company develops or optimizes customer-specific campaigns in order to achieve visible results.
From the student digs to everyday agency life
Yoyaba was founded in 2019. Together with his father Christian Rath and his fellow student Samuel Fleck, Tim Rath dared to make the leap from the student digs to everyday agency life – a family business 2.0, so to speak.
After initial teething problems, Yoyaba was then able to achieve rapid growth and now has a customer base of around 80 companies. The main target group is primarily young start-ups.
However, the three founders do not see Yoyaba as a classic agency but as a “high performance marketing department as a service”. Because instead of lengthy strategy concepts, the focus for the company is primarily on customer communication and individual needs.
This is how the performance marketing agency Yoyaba works
Yoyaba now employs around 30 people and runs two subsidiaries, one for video production and one for software development. The marketing agency wants to combine all the necessary expertise under one roof in order to be able to react quickly.
In addition to performance marketing, the company’s services also include creative campaigns, SEO and content marketing and software solutions. In our location portrait we take a look behind the scenes and everyday life at Yoyaba.