The New York Times slows down slightly in the first quarter

In the first three months of the year, the press title gained 301,000 digital subscribers, a small increase after the records of 2020.

The New York Times announced Wednesday, May 5 a slower growth in its number of subscribers in the first quarter of 2021, compared to 2020. The CEO of the group, Meredith Kopit Levien announces that the title counts “Over 7.8 million paying subscribers on the web and in print”. The number of users with an account on their site, without necessarily having a subscription, was revealed for the first time. They count 100 million, for 76 million weekly readers.

Over the first three months of 2021, the title’s turnover reached $ 473 million, an increase of 6.6% over the period. This growth comes primarily from subscription revenues, which bring in 329.1 million to the newspaper, or 69.5% of their revenues. Advertising revenues, on the other hand, continue to decline. They reached $ 97.1 million, a decrease of 8.5%. In retail, digital advertising grew by 16.3%, while print advertising collapsed and lost 31.6%.

The lowest increase since 2019

While the growth in digital subscriptions from the New York Times continues, it remains lower than all those recorded in 2020. Last year, the title recorded 2.3 million new subscribers.

We have to go back to the third quarter of 2019, and its 273,000 new customers, to find an increase as low as the first months of 2021. “In February and March, our audiences declined from their all-time highs last year, and we saw fewer net additions to subscriptions in the latter part of the quarter.”, specifies Meredith Kopit Levien in a press release. The company remains optimistic, however, and is no exception to its goal of 10 million subscribers by 2025.

Last year US media audiences were boosted by the pandemic and the US election. Since the departure of Donald Trump, whose regular press releases enthralled readers, the headlines must find another way to keep Americans’ attention.

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