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The Gaza War on TikTok: Researchers present results

TikTok Echo Chambers Fuel Divisive narratives‌ on Gaza War, Report Finds

WASHINGTON‍ – A‌ new report ​reveals starkly different approaches to discussing the Gaza war on TikTok, with ⁣pro-Israel and​ pro-Palestinian content‍ existing in largely separate⁤ online ecosystems, and a significant decline in cross-outlook engagement. The study,​ released by “Cybersecurity for Democracy,” highlights ‍how the platform’s increasingly decentralized nature is ⁢fostering⁣ ideological isolation rather than ⁤the open debate ​once envisioned for‌ social media.

The report found that ​pro-Israel posts on ⁢TikTok tended to focus on discussions of antisemitism and employed “short, entertainment-oriented” responses to criticism of Israel. Conversely, pro-Palestinian content​ largely centered on news‌ coverage, ⁤such as the Israeli government’s evacuation‌ orders in Gaza City and a recent protest by U.S. veterans in Washington D.C. against American involvement in the conflict.

Researchers observed a distinct lack of⁣ overlap between the two sides. Few videos utilized both‍ pro-Israel and pro-Palestinian hashtags, and ​users rarely responded directly ⁢to content from those holding opposing views. Instead, according to researcher Renee ⁤edelson, ​posters often addressed an “imaginary ⁤enemy.”

“I think people remember arguing on Twitter with people ⁢who had‌ seriously different views… or⁤ even arguing with their uncle on Facebook about something,” Edelson said. “It’s just not what social media ⁤is today.” She ‌explained ‍that while content⁢ appears argumentative, it’s frequently enough directed at ‍an audience that already agrees, rendering genuine debate unlikely.‍ “People still create content⁣ that makes it sound like they’re arguing⁤ with someone, ‍but the ​person they’re theoretically arguing with will ​never see that⁣ video.”

The findings reflect a broader trend identified in the report: a shift away from the “digital town square” model of​ social media, where users⁢ were ⁣routinely exposed to diverse viewpoints. As platforms become more fragmented, users increasingly gravitate towards spaces reinforcing their⁤ existing beliefs.

The report underscores‍ the challenges of ​fostering constructive dialog around contentious political issues in the current‌ social media landscape.

The⁣ study was authored by ⁣Naomi Nix, ‍an​ editor at The Washington Post covering Meta and other social media companies, and previously a⁤ reporter at Bloomberg News and the Chicago Tribune. The article was originally published on Washingtonpost.com on‌ October 7, 2025.

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