Microsoft Declares Console Exclusives “Outdated” as Gaming Shifts Multiplatform
REDMOND, WA – Microsoft is signaling a major shift in strategy, with Xbox President Sarah Bond stating the concept of console-exclusive games is “outdated” and no longer aligns with player expectations or the broader gaming landscape. The proclamation reflects a growing industry trend toward multiplatform accessibility, prioritizing community and player choice over walled-garden ecosystems.
Bond articulated this vision during a recent interview with Mashable, pointing to the success of globally popular titles playable across multiple platforms. ”we see people moving away from that distinction,” she said. “The biggest games in the world are playable everywhere. just look at Call of Duty. Look at Minecraft. Look at Fortnite and roblox.And titles like that drive the sense of community in gaming. That’s where people come together and share experiences. The idea of limiting them to one digital store or one device is outdated for most people. Players want to play with their friends anywhere, on any platform. And we respond to that.”
The move comes as Microsoft currently holds the smallest share of the console market,suggesting a strategic pivot to expand its reach beyond the Xbox ecosystem. While the company has historically utilized exclusives to drive console sales, the emphasis now appears to be on broadening access to its content. Notably, Microsoft owns two of the four titles Bond cited - Minecraft and Call of Duty – acquisitions that have bolstered its position in the multiplatform space.
Though, industry observers note that the willingness of other major publishers to abandon flagship franchises remains questionable. The likelihood of Nintendo releasing titles like super Mario or the legend of Zelda on competing platforms appears remote, suggesting a more complex reality than a complete eradication of console exclusivity.
