‘All’s Fair‘ Logsโ Biggest Hulu Originals Scripted โฃDebut In 3 Yearsโ Despite Scathing Reviews
Los Angeles, CA โข- November 8, 2023 – Hulu’s new โคseries โค All’s Fair, starring Kim Kardashian, Niecy Nash-Betts, sarah Paulson, adnโ Glenn Close,โ has logged the โbiggest scripted originals โdebut on the โplatform in three years, despite being met with โoverwhelmingly negative critical reception. The series premiered on November 4โฃ and quickly rose toโ #1 on Hulu’s Top 15, โขmaintaining โtheโค top spot for its โฃfirst three days.
The โฃshow’s launch defied expectations following initial reviews,โ which included zero-star ratings โขand a โRotten โTomatoes score that initially registered at 0% before climbing to 5%.Despiteโฃ the critical backlash – โฃwith some reviewers labeling it “the worst show ever” – strongโฃ pre-launch awareness fueled โฃby Kardashian’sโฃ ample social media presence (354M Instagram followers) and a high-profile promotional tour drove viewership.
Hulu reported thatโค All’s Fair โsocial assets generated over 7 billion impressions andโ 190 million video views. The negative press itselfโ appears to haveโฃ sparked curiosity, contributing to the show’s strong โฃdebut.
Notably, audience reception differs sharply from critics, with a 66% audience score onโ rotten Tomatoes โค- a โ61% gap – and 81% positive social sentiment measured by โขNetbase. Both Kardashian and Glenn Close have actively engagedโฃ with fans, addressingโ the โcriticism โdirectly. Kardashian posted on Instagram, sarcastically calling theโข series “the most critically acclaimed โฃshow of the year,” while Closeโฃ shared a parody sketch referencing the negative reviews.
