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TikTok Shop Logistics: Fulfillment Options for US Sellers

by Rachel Kim – Technology Editor
written by Rachel Kim – Technology Editor

TikTok Shop expands Fulfillment Options as sales Surge 120%

TikTok is bolstering its e-commerce capabilities with a detailed overview of its order fulfillment options for TikTok Shop, as in-app sales continue to climb. The platform announced a 120% year-over-year increase in U.S. sales and has now expanded into over 750 product categories, signaling a growing shift towards in-stream shopping.

For businesses considering or currently utilizing tiktok Shop, understanding these fulfillment options is crucial for streamlining operations and enhancing the customer experience. TikTok offers four distinct methods – each designed to cater to different business needs and logistical capabilities. This move comes as tiktok navigates potential restrictions, including a possible ban in the U.S.,making a robust and efficient shopping system even more vital.

According to a new overview from the TikTok shop team, the four fulfillment options available to shops in the U.S. are:

TikTok Shop Fulfillment: TikTok handles the entire fulfillment process, from storage to shipping.
 seller Fulfillment: Sellers manage their own inventory and shipping.
Third-Party Fulfillment (3PL): Sellers partner with a third-party logistics provider.
 Hybrid Fulfillment: A combination of TikTok Shop Fulfillment and Seller/3PL Fulfillment.

The optimal choice depends on a business’s existing infrastructure and desired level of control. Further details on each option can be found here.

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Business

Tokopedia revealed the fate of stalls that did not migrate to the “Seller Center”

by Priya Shah – Business Editor
written by Priya Shah – Business Editor

Tokopedia Limits Seller Features Amid TikTok Shop Integration

Platform Pushes Merchants to New Unified Sales Center

Tokopedia is restricting functionality within its original Seller Center, encouraging merchants to transition to a combined platform with TikTok Shop. The move follows Bytedance’s acquisition of a significant stake in the Indonesian e-commerce giant, sparking concerns about market competition.

Feature Restrictions and Migration Push

Aditya Grasio Nelwan, Head of Tokopedia Communication and TikTok E-Commerce, confirmed that features are being gradually removed from the Tokopedia Seller Center. Specifically, the ability to add new products has been curtailed. “At the Tokopedia Seller Center there are some features that we really derive slowly. Well, indeed on June 9 yesterday there were many features that we sent down, indeed the aim was to motivate the seller to move (to Tokopedia & Tiktok Shop Seller Center),” he stated during a recent media briefing in Jakarta.

Despite the limitations, Nelwan assured sellers that transactions can still be processed through the existing Tokopedia Seller Center. However, the company is strongly advocating for full integration with the new unified system to unlock further business potential.

According to Statista, e-commerce revenue in Indonesia is projected to reach US$51.98 billion in 2025, making it a crucial market for both Tokopedia and TikTok. (Statista, Indonesia E-commerce Revenue)

Migration Challenges and Concerns

The transition hasn’t been seamless. Nelwan noted that not all sellers have migrated to the new Seller Center, citing misconceptions about the integration process. These include beliefs that sellers must maintain shops on both platforms, create TikTok video content, or activate cash-on-delivery options. Technical difficulties are also hindering some merchants.

“In terms of percentage, I cannot mention it, but certainly the majority have migrated,” Nelwan added.

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Recent Developments and Regulatory Scrutiny

This integration is a key component of the transition following Bytedance’s takeover of Tokopedia from Goto. Sellers were given a deadline of June 9, 2025, to move to the new sales center. Tokopedia is also addressing allegations of monopolistic practices raised by the KPPU (Indonesia’s Business Competition Supervisory Commission) following the acquisition.

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Business

Tokopedia to TikTok Shop: Seller Migration Explained

by Priya Shah – Business Editor
written by Priya Shah – Business Editor

Tokopedia Exec Debunks TikTok Shop Migration Myths Amid Seller Concerns

Table of Contents



JAKARTA – Tokopedia is addressing concerns from sellers regarding the migration to TikTok Shop, clarifying common misconceptions surrounding the transition. Aditya grasio Nelwan, Head of Interaction at Tokopedia, addressed these “myths” in a recent interview, aiming to reassure sellers amidst the ongoing integration of the two e-commerce platforms.

Nelwan emphasized that sellers are not obligated to maintain storefronts on both Tokopedia and TikTok Shop. This clarification comes as many sellers voiced concerns about the perceived pressure to operate on both platforms concurrently. He also addressed the misconception that creating video content is a mandatory requirement for TikTok Shop.According to Statista,video content is increasingly significant for online sales,with 73% of consumers preferring to learn about a product or service via video as of 2021.

Key Clarifications on Tokopedia and TikTok Shop Integration

The integration of Tokopedia and TikTok shop has sparked debate among sellers, particularly concerning the unified Seller Center. Hear’s a breakdown of the key points clarified by Tokopedia:

  • No Forced Dual Storefronts: Sellers are free to choose whether to operate on Tokopedia, TikTok Shop, or both.
  • Video Content is Optional: Creating video content is not a mandatory requirement for selling on TikTok Shop.
  • COD Activation is a choice: Sellers can decide whether or not to activate Cash On Delivery (COD) services.

Did You No? Tokopedia and TikTok Shop merged their e-commerce operations in Indonesia in December 2023, following TikTok’s acquisition of a controlling stake in Tokopedia.This move aimed to combine TikTok’s social commerce capabilities with Tokopedia’s established e-commerce infrastructure.

Seller Concerns and System Integration

Many Tokopedia sellers have voiced their frustrations with the integrated Seller Center, citing difficulties in adapting to the new system. Complaints range from increased complexity in managing logistics to limitations in courier selection. These concerns have been expressed in app reviews and on social media platforms.

Minister of Cooperatives and Small and Medium Enterprises (SMEs) Teten Masduki has acknowledged these concerns, stating that the government is committed to ensuring that the integration does not negatively impact UMKM. The Ministry is working to address the challenges faced by sellers and facilitate a smooth transition to the new platform according to antara News.

The Indonesian e-commerce market is projected to reach $83.2 billion in 2024, demonstrating the significant potential for growth and the importance of addressing seller concerns to foster a healthy and competitive online marketplace according to Statista.

Pro Tip: Sellers should explore the resources and support offered by Tokopedia and TikTok Shop to navigate the integration process effectively. Utilizing training materials and engaging with the seller community can help overcome challenges and optimize their online presence.

tokopedia and TikTok Shop: Key facts

Feature Tokopedia TikTok Shop
Business Model E-commerce marketplace Social commerce platform
Content Format Product listings, images Short-form videos, live streams
Seller Requirements Flexible, no content mandate Video content optional

What strategies do you think sellers should adopt to thrive in the integrated Tokopedia and TikTok Shop ecosystem?

How can Tokopedia and TikTok Shop better address seller concerns and ensure a seamless transition for all users?

Evergreen Insights: The Evolution of E-commerce in Indonesia

The Indonesian e-commerce landscape has undergone significant transformation in recent years, driven by increasing internet penetration and the growing popularity of online shopping. The integration of tokopedia and TikTok Shop represents a pivotal moment in this evolution, combining the strengths of conventional e-commerce with the engaging power of social media.

Historically, Tokopedia has been a dominant player in the Indonesian e-commerce market, providing a platform for millions of sellers to reach a wide customer base. TikTok Shop, on the other hand, has rapidly gained traction by leveraging its massive user base and innovative social commerce features.The merger of these two platforms has the potential to reshape the competitive landscape and create new opportunities for businesses of all sizes.

Frequently Asked Questions About Tokopedia and TikTok Shop Integration

Q: what is the main goal of integrating Tokopedia and TikTok Shop?
A: The primary goal is to create a more thorough and engaging e-commerce experience for both sellers and buyers by combining Tokopedia’s established marketplace with TikTok’s social commerce capabilities.
Q: How will the integration affect shipping and logistics for sellers?
A: The integrated system aims to streamline shipping and logistics, but some sellers have reported challenges in courier selection and overall management. Tokopedia and TikTok Shop are working to address these issues and provide better support for sellers.
Q: Will the integration led to increased competition among sellers?
A: The integration is likely to intensify competition as more sellers gain access to a wider audience. Though, it also presents opportunities for sellers to differentiate themselves through unique products, engaging content, and excellent customer service.
Q: What resources are available to help sellers navigate the integration process?
A: Tokopedia and TikTok Shop offer a range of resources, including training materials, online support, and community forums, to help sellers adapt to the new system and optimize their online presence.
Q: How can sellers leverage video content to boost sales on TikTok Shop?
A: Sellers can create engaging short-form videos showcasing their products, demonstrating their use, and highlighting their unique features. Live streams can also be used to interact with customers in real-time and promote special offers.

Disclaimer: This article provides general information about the Tokopedia and TikTok Shop integration and should not be considered financial or business advice.Sellers should consult with professionals for personalized guidance.

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