Douyin‘s “Fantastic Beasts” Event Concludes with boost for Zoos and Aquariums
BEIJING – Douyin Life Service recently concluded its “Fantastic Beasts” event, aโฃ campaignโข designed to elevateโ the profile โofโ zoos and โaquariums on the platform and driveโ engagement with โคanimal content. The event culminated in a debutโ period featuring thorough โplatform support for top-performing โmerchants and celebrity animals, according to โคa report from TOM โขTravel.
The campaign utilized a multi-faceted approach, integratingโฃ platform โresources and innovative โgameplay to increase merchant investment โคand foster a competitive surroundings. Key โคelements included rankings, a “One-day Star Zooโข Director” initiative featuring well-known guests and animal IPs, AI-powered interactive effects, contribution incentives, and weighting of key โmerchantโ operating indicators.
the “Star Zooโ Director for a Day” program โleveraged shortโ videos and live broadcasts to generate attention, while customized AI effects and offlineโ materials encouraged user-generated content. Douyin Life Service also hosted a grand awards ceremony, combining recognition for โฃmerchants with platform content sharing and debut merchant spotlights.
The event has createdโ a lasting โคcontent ecosystem on the Douyin โplatform, andโ organizers โare encouraging continued userโ engagement with localโข zoos and aquariums,โฃ promotingโข the recording โof animal โขencounters and โขtheโ protection โฃof wildlife.