Gen Z Drives a digital Revolution in Cellular Services with by.U

Indonesia’s​ cellular landscape is undergoing a transformation, driven by teh unique ⁢demands of Generation Z. Recognizing this ⁤shift, Telkomsel launched ‍by.U, a digitally-native operator designed⁤ to cater​ specifically to the‌ preferences‌ of this tech-savvy demographic. unlike traditional telecom companies, by.U offers a entirely digital subscription experience,​ from number selection adn SIM card purchase to package management and payment – all handled through a mobile application. SIM cards are delivered directly to the user’s ⁤home,eliminating the need for in-person queues and paperwork.

This approach mirrors the convenience of streaming services, offering⁤ flexibility, personalization, and ease of adjustment. According to VP brand⁤ & Marketing⁢ Communications at ‍Telkomsel, Emir G. Surya, by.U’s core advantages are built upon four key pillars tailored⁣ to Gen Z: flexibility, affordability, simple and transparent services, digital entertainment, and Telkomsel’s robust network. ⁤ Internet packages are‌ customizable, even offering active periods of under 14 days – a feature particularly appealing to students ‌- and are free​ of hidden‍ conditions. Data quotas are valid for 24 hours, and the SIM⁤ card remains active provided that connected to the Telkomsel network.

“And the fourth pillar is Telkomsel’s number 1 network, where by.U relies‍ on⁢ the widest and⁢ leading network to ensure Gen Z is always connected anytime, anywhere,” explained Emir.

Beyond connectivity,by.U⁢ integrates​ entertainment through its U-Tainment feature, offering ⁢access to⁣ music, videos, games, ​comics, and community features, alongside loyalty rewards and merchandise via U-Store. This aims to keep‍ users engaged within their preferred‌ digital ecosystems.

The communication strategy also diverges from traditional advertising. By.U focuses on building rapport through⁢ relatable ​language,meme culture,and collaborations with local communities,digital creators,and e-sports teams. Campaigns like “strange But True” highlight online behaviors common among ⁢Gen Z, such as​ extended livestreams and ⁣collaborative online gaming, emphasizing the importance of a fast and reliable signal.

Emir explained that this strategy reflects Gen Z’s character – a blend of ​spontaneity and progressiveness. They desire control over their data allowances ⁢but also require a consistently stable and accessible network. Packages like the “Super‌ Kaget” offering 7 GB for IDR 15 thousand for 14 days exemplify this‌ combination of affordability and ⁤quality.

As its user base expands, by.U is evolving beyond a simple data​ provider, becoming⁢ integrated into the digital lifestyles of young Indonesians.Further integration with entertainment platforms, e-wallets, ​student loyalty programs, and community⁢ features are planned to solidify its market position.

Ultimately,by.U ⁤is positioning itself as a “beyond connectivity” ecosystem, offering a complete digital⁣ experience​ encompassing music, gaming, community engagement, and exclusive ‌benefits tailored to Indonesia’s vibrant youth‌ culture.

With Gen Z continuing to dominate the national digital ‌landscape, operators like by.U are poised to⁢ play a critically​ important role in the future of cellular services in Indonesia.

(asj/asj)