Apple unveils iPhone 17 Lineup with new ’Air’ Model and Design Shifts
Cupertino, CA – September 10, 2025 – Apple today announced it’s iPhone 17 lineup, introducing a new, slimmer “Air” model alongside updates to the standard Pro and Pro Max versions. The release marks a notable departure for Apple, offering consumers more distinct choices in design and features than in recent years.
The new iPhone Air is notably thinner, measuring in at a dimension that undercuts the Samsung S25 Edge (5.8 mm) released earlier this year. While not as thin as an unfolded Samsung Galaxy Fold 7 (4.54 mm),Apple positions the Air as a potential precursor to a foldable iPhone,long anticipated by industry observers.
The iPhone air’s design necessitates some tradeoffs. It features a single physical camera on the rear, supporting both regular and telephoto modes through software, and a smaller battery offering 27 hours of video playback compared to the iPhone 17’s 30 hours. apple addressed potential durability concerns, stating the iPhone Air is their most durable iPhone to date.
The iPhone 17 Pro and Pro Max models feature a larger camera island, which could impact the devices’ handling.
Apple’s latest iPhones aim to provide more differentiated options for consumers. The company has historically focused on incremental updates, but this release introduces more noticeable physical variety to the iPhone market.
The iPhone 17 lineup is available for pre-order starting [Date – not provided in source] and will ship on [Date – not provided in source]. Pricing details can be found on Apple’s website.
Bob O’Donnell, president and chief analyst of TECHnalysis Research, noted the importance of these design changes, stating that the key question is whether they are compelling enough to drive upgrades beyond the typical refresh cycle.
This article contains details originally published by USA TODAY.