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“If we have the ability, somehow it will come out, a superman will come from somewhere and take us by the hand and lead us to victory.” This is one of the dreams of an average Malaysian. But not like this. Talent managers are those who understand that this is a business and any talent can only be successful if there is proper planning and implementation. He has worked in more than 300 films. He worked together in the dream of around 100 actors.. Vivek Ramadevan started talent management before Malayali knew this job. Vivek Ramadevan is the founder of Catalyst Entertainment Consultancy, a film marketing firm that deals with the design, talent management and overall marketing of the film. The latest films are Peranp and Brodaddy. The job of organizing the trade of the film by watching it in its entirety is new in Kerala.

Talent Management! It’s a job?

Yes. Talent management is one of the many tasks in the big movie business. Some would even call it celebrity management. But a large number of those who want to get into cinema do not know how to get there. Even if you go to a movie set and make acquaintances with some difficulty, sometimes the movie is the fruit you can’t have. Talent management has been around for a long time in Hollywood and Bollywood. But the world of Malayalam cinema is getting used to this. This is where Vivek Ramadevan differs. Vivek has been working in this field for over twenty five years. There are many people who came to the cinema through Vivek. Mammootty says he wants a heroine for the new film during the publicity shoot. A new heroine emerges after Padmapriya shows the Gishma film crew the photos sent to her for modeling. Vivek’s talent management company has also invited many foreign language stars like Sneha, Shriya Saran, Tamannaah, Anjali, Priya Anand etc. To Malayalam cinema due to the birth and growth of many stars like Dulquer Salmaan.

asked Prithviraj

Getting people to make certain decisions is also a high-stakes job. Making decisions for them to make their dreams come true. The next editions are convincing. In the early stage of talent management, Prithviraj once asked Vivek like this, ‘I was brought up in a film family. How can you give me instructions without any film experience?’ Vivek says there is substance to that question. This work is to help those who doubt the movie business. Talent management is a team that always works together for a common goal.

Newcomer – Dulquer Salmaan

Do you need a talent manager to bring Dulquer Salmaan into film? Vivek Ramadevan has heard this question many times. Even so, Dulquer would come to the film. But what makes Vivek’s career different is taking her towards it. As the film, Second Show begins, Sreenath Rajendran and Vini Vishwala are preparing. He wants a new hero. The discussion came to the name of Dulquer Salmaan. When told of such a desire, Mammooka said, “Dulquer is focused on business. It seems like he’s not interested in movies.” Mammooka asked Vivek when he came forward with the same question several times: “I’m going to make a film myself.” I don’t have time to hear the story of my film. In the meantime, are you hearing the film story for Dulquer? Finally he asked him directly and gave Dulqar’s mobile number. Vivek thinks that’s why. No one was told that the “megastar kid” named Dulquer was coming to the film until the movie poster came out. Subsequently, Dulquer appeared in a fashion show on the ramp. This was the marketing strategy of the day. And he succeeded.

The craft of cinema

Things don’t always go as planned. Then there is emotional insecurity. Decisions made at the time will sometimes be convinced after some time. It is because of this uncertainty that cinema is sometimes an unsafe place. But Vivek believes that cinema is as safe a place as any workplace. If my daughters want to go to the cinema, I will help them as much as possible. If they come to the cinema, he will be a proud father. Cinema is a magical world. In that world there are those who have fallen and those who have remained standing. Vivek goes on to say that if the dream is a movie, more people should do this work to pave the way for it, and more people should make their movie dreams come true.