Instagram Launches Dedicated iPad App, Tailored for Immersive Browsing
SAN FRANCISCO, CA – September 4, 2025, 15:15:50 PDT - Instagram has released a native submission specifically designed for iPad users, marking the platform’s first dedicated app for the tablet. The new app, available now via the App Store, offers a redesigned interface optimized for the larger screen, promising a more engaging and agreeable experience for scrolling through feeds, watching Reels, and creating content.
The launch addresses a long-standing user request for an Instagram experience beyond the scaled-up iPhone app currently used on iPads. While Instagram has functioned on iPads for years, the experience has been suboptimal, lacking features and design elements tailored to the tablet’s capabilities. This dedicated app aims to capitalize on the growing popularity of tablets as primary consumption devices, particularly for visually-rich content, and directly compete with platforms offering similarly optimized tablet experiences. The move signals Instagram’s commitment to refining user experience across all devices and potentially increasing engagement through a more immersive browsing format.
The iPad app features a two-column layout, maximizing screen real estate for viewing photos and videos. It also includes enhanced video playback and editing tools, taking advantage of the iPad’s processing power. Users can now seamlessly switch between feeds, explore content, and interact with Stories in a more fluid and visually appealing manner.