Syntax holt Catherine Solazzo als neue Chief Marketing Officer

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SyntaxQuelle: Syntax

IT service provider Syntax has appointed Catherine Solazzo as its new Chief Marketing Officer (CMO). She brings over 18 years of experience in IT channel sales and expertise in next-generation marketing and business transformation.

Catherine Solazzo, as the new Chief Marketing Officer, will support Syntax’s growth ambitions by driving demand generation. In doing so, she can rely on strategic partnerships and an efficient marketing team. Before joining Syntax, she was SVP of Marketing at TD Synnex and held various positions during her 17 years at IBM. Over the course of her career, she has built extensive skills in the areas of performance and product marketing, branding, digital business, ecosystem development and communication. Catherine Solazzo has been recognized by CRN as one of “Most Powerful Women of the Channel” (2021), “100 People You Don’t Know But Should” (2020), and “Women of the Channel” (2020, 2021). She holds a degree in communications from Marist College in Poughkeepsie, New York.

Syntax continues long-term growth strategy

The reinforcement in corporate management follows the establishment of the Syntax Industry Centers of Excellence and continues the company’s long-term growth strategy. Under Catherine Solazzo as CMO, marketing is to become the engine of growth; This is based on Syntax’s proven, high-performance portfolio and global brand awareness. This focus should give the company a leading position in channel sales.

“I am delighted to welcome Catherine to our executive leadership team. Their commitment is an important pillar of our global marketing and will help both us and our customers to achieve more growth and sales,” explains Christian Primeau, Global CEO at Syntax. “Your track record of executing large marketing programs in collaboration with extensive partner networks is absolutely convincing. With her expertise, Catherine will continue to drive the establishment of the brand and create real added value for our customers.”
Catherine Solazzo adds: “It is really important to me to lead teams as part of an organizational transformation in such a way that a vision becomes reality. I look forward to further strengthening and expanding Syntax’s position in the market for managed cloud providers together with my team.”

Catherine Solazzo is Syntax’s Chief Marketing Officer.

Founded in 1972, Syntax is IT service providers and managed cloud providers for the area of ​​Enterprise Critical Applications. In March 2019, two established IT companies, the former Freudenberg IT (FIT) and the US AWS specialist Emeraldcube, were integrated into the organization. (sg)

Also read: Managed Cloud: How the HIMA Group modernized their IT infrastructure


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