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Summer Movie Box Office Surges Past 5 Billion Yuan

Here’s a breakdown of the provided text, focusing on the key details about the film “Nanjing Photo Studio” and the broader film market:

“Nanjing Photo Studio” – A Box Office success Story:

Current Box Office: 714 million yuan.
Projected Box Office: Expected to exceed 3 billion yuan.
Impact on Investors: The film’s success is benefiting its main investors.
Key Producers: Four listed companies are the main producers:
China Film Industry Group Co., Ltd.
Xingfu Blue Ocean Film and Television Culture Group Co., Ltd. (“Happy Blue Ocean”)
Zhejiang Hengdian Film Co., Ltd.
Wanda Film Co., Ltd.
“Happy Blue Ocean’s” Contribution: As of July 27th, “Nanjing Photo Studio” has grossed over 412 million yuan for “Happy Blue Ocean,” which represents more than 50% of their audited consolidated financial statement operating income for the latest fiscal year.

Broader Film Market Trends:

Summer Season Activation: “Nanjing Photo Studio” is credited with stimulating the market and activating the summer season.
Other Prosperous Films: Besides “nanjing Photo Studio,” other films with good reputations and rising box office include:
“The Stage”
“Lychee in Chang’an”
“Luo Xiaohei’s War 2”
Government Subsidies: Many local governments are actively issuing movie viewing subsidies to boost the market. Examples include:
jiangsu: 30 million yuan in movie consumption coupons (July 18 – December 31).
Beijing: 10 million yuan in subsidies through the “2025 Beijing Midsummer Film Carnival,” including coupons via Maoyan,linking with business districts,and distributing coupon packages. They are also promoting diversified viewing experiences like open-air screenings.
Shanghai, Henan, Hainan: Have distributed 45 million yuan, 30 million yuan, and 10 million yuan in subsidies, respectively.Industry Outlook:

Optimism for the Second half of Summer: Many institutions are optimistic about the performance of the film market in the latter half of the summer season.
Peak Viewing Period: China Post Securities views the summer season as the most critical peak for movie viewing.
Market Restoration: The release of blockbuster films is expected to significantly restore box office data and inject a positive sentiment into the film industry.
Policy Support: Ping An Securities highlights that continuous policy support and government encouragement for entertainment consumption will help the film and television industry to rise.In essence, the text reports on the significant success of “Nanjing Photo Studio,” its positive impact on its investors, and how this success, coupled with government initiatives, is contributing to a strong summer for the Chinese film industry.

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