Why is Spotify focusing on video content?

Spotify is focusing on video content as user behaviour, especially among younger fans, is shifting towards watching as well as listening to podcasts and other content. This multi-format approach allows brands to achieve better results on the platform.

What is the purpose of Spotify's Creative Lab Hub?

The Creative Lab Hub is an online resource designed to help advertisers move from the initial idea to the final execution on Spotify. It offers format explainers,prototyping tools,and real-world case studies to guide creative campaigns.

Who is on Spotify's creative Council?

Spotify's Creative Council includes creative leads from major brands like Coca-Cola and Ulta, as well as agencies such as R/GA and VML. Their role is to define and shape creative excellence on the Spotify platform.

How much has video consumption increased on Spotify?

Time spent with video content on Spotify has increased by 44% year-over-year. Gen Z users are leading this trend, with an 81% increase in their video consumption compared to the previous year.

What is 'Bestie Mode' on Spotify?

'Bestie Mode' is a collaboration between Spotify, Coca-Cola, and Oreo that creates personalized playlists for users to share with their best friends. It leverages AI and behavioral data to create a playful and personal experience, rather than a traditional ad break.

How is Spotify using AI in advertising?

Spotify is using AI to assist creators and marketers in generating custom scripts and voiceovers on demand. This helps brands move faster, test more ideas, and create content with greater confidence.

Is audio still significant to spotify's strategy?

Yes, despite the focus on video, Spotify emphasizes the power of audio advertising. Thay highlight the intimate connection brands can have with users when they are working out, commuting, or winding down, emphasizing the importance of relevant and creative audio content.

Technology

Spotify & Podcasts: Why Brands Should Pay Attention | [News Website Name]

by Rachel Kim – Technology Editor June 17, 2025

written by Rachel Kim – Technology Editor June 17, 2025

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spotify Leans into Video, Unveiling Creative Lab Hub and Council

video content and creative tools for brands, highlighted by the launch of a new Creative Lab Hub and Council.">

CANNES, FRANCE – Spotify is making a significant push into video content, signaling a major shift for the streaming giant. The declaration came at the Cannes Lions Festival of Creativity, where Spotify unveiled its new

cannes lions

Rachel Kim – Technology Editor

Rachel Kim – Technology Editor Rachel Kim is Technology Editor at World Today News, specializing in digital trends, artificial intelligence, and innovation. Her reporting helps readers understand the impact of new technologies on everyday life and the world economy.

Spotify & Podcasts: Why Brands Should Pay Attention | [News Website Name]

spotify Leans into Video, Unveiling Creative Lab Hub and Council

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