Sony & Crunchyroll Double Down on India, Aim to Make Anime a Mainstream Force
New Delhi – As global streaming services fiercely compete for market share, a powerful partnership is taking shape in one of the world’s most rapidly expanding entertainment landscapes: India. Sony Pictures Entertainment, through its channel Sony YAY!, is deepening its collaboration with anime streaming giant Crunchyroll to aggressively expand anime’s reach within the country.
According to a recent interview with Ambesh Tiwari, Business Head for Sony YAY!, reported by Animehunch, Crunchyroll is demonstrating a important commitment to the Indian market.Tiwari emphasized that Crunchyroll is “realy invested in India” and is working hand-in-hand with Sony YAY! to deliver premiere international anime content directly to indian audiences.”[We want to] make anime big in India,” Tiwari stated, highlighting the ambition driving the partnership. He further explained that this close collaboration will ensure Indian viewers have access to a diverse selection of the best anime content available globally.
This strategic alliance comes at a pivotal moment.India’s appetite for diverse entertainment options is soaring, fueled by increasing internet penetration and a young, digitally-savvy population.While anime has a dedicated fanbase in India, it’s largely been relegated to niche communities. Sony and Crunchyroll’s combined strength – Sony’s established television network and Crunchyroll’s vast streaming library and international expertise – positions them to break anime into the mainstream.
the partnership signals a broader trend of international entertainment companies recognizing India’s immense potential. Expect to see a surge in localized anime offerings and marketing efforts as Sony YAY! and Crunchyroll work to cultivate a wider audience for this increasingly popular art form.
Keywords: Anime, India, Sony, Crunchyroll, Streaming, Entertainment, Sony YAY!, International Expansion, Ambesh Tiwari.
