A fresh Snapchat filter featuring a Bitmoji bowling game has gone viral, propelled by the popularity of the song “Main tere ishq mein mar na jao kahi mujhe azmane ki koshish na kar,” according to a report on YouTube Shorts.
The filter’s surge in usage is directly linked to the song, which appears to be gaining traction on social media platforms. The YouTube post, published nine hours ago as of February 27, 2026, highlights the filter and identifies the song using the hashtag #viralsong.
The song’s popularity extends beyond the Snapchat filter, with mentions appearing on other platforms. On February 16, 2026, an Instagram user, pallavisharma5826, posted a reel with the caption “Me tere ishq me❤️😅,” indicating the song’s resonance with users expressing romantic sentiments. Snapchat itself has created a dedicated topic page for “Tere Ishk Mein,” showcasing videos utilizing the song, including one featuring the music player interface for “Aawaara Angaara” from the film Tere Ishq Mein. The Snapchat topic page also includes content related to Valentine’s Day art and acrylic painting tutorials, suggesting a broader trend of creative expression linked to the theme of love.
Further demonstrating the song’s reach, a TikTok video posted by humtv_pakistan on January 4, 2025, features the lyrics “tere naina mein dekha hai sara jahan,” though the connection to the viral Snapchat song is not explicitly stated. The Snapchat topic page also shows a variety of unrelated content, including fashion tips and anime memes, suggesting the platform is leveraging the hashtag to broaden content visibility.
As of February 27, 2026, Snapchat has not issued a statement regarding the filter’s viral success or the song’s impact on platform engagement.
