SECTUR presents Adventure Catalog in Guanajuato – Dependencies Bulletins

  • The catalog is available on the pages and
  • The Nature and Adventure tourist offer is divided into 4 regions of the entity: Northeast Zone, North Zone, Central Zone and South Zone.

Silao, Guanajuato, June 23, 2021. Juan José Álvarez Brunel, Secretary of Tourism for the state of Guanajuato, today presented the new “Guanajuato Adventure Catalog”, where more than 60 adventure, ecotourism and rural tourism experiences are available, offered by 30 tour operators in 15 Guanajuato destinations.

Said catalog was launched at the “Guanajuato Nature Tourism Summit”, an event in a hybrid format organized by SECTUR, through the Coordination of Attention to Specialized Segments, in conjunction with the tourism service providers of the Nature and Adventure segment, and carried out at the facilities of the Guanajuato Bicentennial Park.

The teacher Álvarez Brunel, during his keynote speech “Live your history of nature and adventure in Guanajuato”, said that said segment -concentrated in the catalog and available on the pages and has shown greater demand in recent years, registering more than 600 thousand visitors a year.

“It is a very relevant activity in the state that we have worked together with tour operators, professional and committed promoters, as part of the Vision of SECTUR which is based on a strategy focused on segments to make tourists live great stories and experiences in Guanajuato ”, said the Secretary of Tourism.

Some of the activities that the tourist can develop in the entity are: kayaking, hiking, rappelling; bike, horse and ATV tour; zip-lining, paragliding, bird watching, skydreaming, caving, camping, parachuting, hot air balloon rides, astronomical observation, zafari, wine tourism, among others.

This offer is divided into 4 regions of the entity: Northeast Zone, called “Sierra Gorda”, made up of the municipalities of San Luis de la Paz, Victoria, Xichú, Atarjea, Doctor Mora, Santa Catarina, Tierra Blanca and San José Iturbide; North Zone: “Camino Real”, made up of Ocampo, San Felipe, San Diego de la Unión, Dolores Hidalgo CIN, San Miguel de Allende and Guanajuato capital.

As well as the Downtown Area: “Bajío Aventura”, where León, Purísima del Rincón, Silao, San Francisco del Rincón, Romita, Irapuato, Salamanca, Celaya, Apaseo El Grande, Apaseo El Alto, Comonfort, Villagrán and Santa Cruz de Juventino Rosas.

And the South Zone: “Craters and Lagoons”, made up of Manuel Doblado, Pénjamo, Cuerámaro, Abasolo, Huanímaro, Valle de Santiago, Jaral del Progreso, Salvatierra, Tarimoro, Jerécuaro, Tarandacuao, Coroneo, Acámbaro, Santiago Maravatío, Uriangato, Yuriria and Moroleón.

“When we talk about nature, we cannot unlink sustainability (…). Today we must bet on sustainability and respect our natural and cultural heritage. We are very fortunate to have 42% of the territory in Protected Natural Areas that give us heritage, culture, history, as well as contributions in environmental services and biological diversity ”, Álvarez Brunel pointed out.

The Summit program was also enriched with the conference “Relevance of Nature Tourism within the framework of the National Sustainable Tourism Strategy 2030”, given by Rodolfo Salinas Roca, Director of Innovation at Natoure; and “Nature Tourism Experiences in Guanajuato”, by Leyva Solano Pacheco, Sustainability Consultant and Executive Vice President of the Costa Rican Tourism Institute San José, Costa Rica.

As well as the Panel “Experiences of Nature Tourism in Guanajuato” by providers of tourist services such as Susana Ojeda, from Cacomixtle; Rodrigo López, from Travelian Tour; Pedro Villegas, from Taranda Rafting; and Raúl Jaramillo Esparza, from Alternative Tourism in Guanajuato and president of the Adventure and Nature Tourism Association (ATNAG).

In addition, Antonio del Rosal, director of Genuine Experiences, Mexico, spoke about Challenges and Opportunities for Adventure and Nature Tourism in a post-contingency world.


  • 93 virtual participants
  • 38 face-to-face participants

Guanajuato participating destinations:

  • Abasolo
  • Acámbaro
  • Apaseo el Alto
  • Celaya
  • Comfort
  • Coronation
  • Cortázar
  • Dolores Hidalgo
  • Guanajuato
  • Irapuato
  • Jerécuaro
  • Juventino Rosas
  • Lion
  • Penjamo
  • Salamanca
  • San Diego de la Union
  • San Felipe
  • Salvatierra
  • San Jose Iturbide
  • San Luis de la Paz
  • San Miguel de Allende
  • Silao
  • tarandacuao
  • White land
  • Uriangato
  • Santiago Valley
  • Victoria
  • Xichú

National participating destinations:

  • Baja California Sur
  • CDMX
  • Zapopan
  • San Luis Potosi
  • Morelos



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