Samsung Securities runs Pension campaign for KBO postseason games
Samsung Securities is expanding its baseball-themed promotional campaign, “Samsung Securities Pension Gabyup Haetdak,” from the regular season into the ongoing postseason across Jamsil, Daegu, and Suwon stadiums, as reported by metroseoul.co.kr.
Postseason Events Run from October 20 to November 3
The postseason engagement kicks off during the current playoff push. According to metroseoul.co.kr, the events run according to the postseason calendar: the Wild Card or 준플레이오프 games take place on October 20 and 21 at Jamsil Baseball Stadium, the playoffs shift to Daegu Samsung Lions Park on October 25 and 26, and the Korean Series concludes the schedule in Suwon on November 2 and 3.
The mechanics of entry vary by location. Metroseoul.co.kr noted that fans at Jamsil participate through an on-site social media verification event. Meanwhile, the Daegu activation requires participants to complete a quiz on the official Samsung Securities Instagram channel and submit an application via a Google Form, a detail corroborated by m-i.kr. Winners collect their packages from designated on-site booths, such as the In-saeng Sundae Chicken booth near Exit 6 of Jamsil Sports Complex Station or the Norang Tongdak booth inside Daegu Samsung Lions Park.
Comparing Engagement Figures Across Seasons
The expansion builds on initial trials from the tail end of the regular season. Metroseoul.co.kr reported that the campaign ran for its final week starting September 29 at Jamsil Baseball Stadium, drawing nearly 2,000 participating spectators. M-i.kr confirmed this attendance figure while detailing the specific allocation limits for the postseason rollout, noting that the Jamsil venue selects 50 winners per game through on-site social media checks, while the Daegu activation selects a total of 200 users from its Instagram quiz pool.
Each winning participant receives a branded food and beverage package consisting of chicken and soft drinks tailored for ballpark consumption. Alongside the physical booths, m-i.kr and metroseoul.co.kr both pointed to digital components, including a YouTube animated video featuring company characters cheering to a baseball upbeat rhythm.
Targeting Younger Demographics Through Sport
Securities firms are increasingly leaning on high-attendance sports leagues to reach younger consumers who traditionally delay long-term financial planning. A representative for Samsung Securities stated, as quoted across the source reports, that the initiative aims to give fans special memories during live game viewings while helping younger generations view pensions as immediate financial priorities rather than distant concepts.