Samsung Galaxy Z Fold 8 Ad Mocks Apple iPhone Duo’s Late Foldable Entry
Samsung Mocks Apple iPhone Duo in New Ad
Samsung launched a direct jab at Apple’s entry into the folding phone market with an Instagram video showing a green apple sliced into pieces, with one slice rolling past the Galaxy Z Fold lineup spanning from 2019 to the Z Fold 8, CNET reported. The paid partnership video highlights the $1,900 passport-style Galaxy Z Fold 8, which debuted in July, while mocking the $1,999 iPhone Duo that arrived in September.
The Tech TL;DR:
- Samsung released an Instagram ad comparing the Galaxy Z Fold 8 directly to Apple’s newer iPhone Duo.
- The promotional video highlights that Samsung’s device is 1.6mm thinner and 53g lighter than Apple’s foldable.
- Apple's device launched as early reports surfaced of cracked inner displays and hinge concerns, though widespread defects remain unconfirmed.
Samsung Fold 8 outweighs iPhone Duo in design
The Samsung-sponsored advertisement declares that the Fold 8 is 1.6mm thinner and 53g lighter than Apple’s newcomer, according to Android Authority. Samsung achieved these reductions in part by utilizing Flex Titanium display technology alongside higher-capacity silicon-carbon battery hardware. The video closes with the assertion that Samsung remains years ahead in the foldable category.
According to The Mac Observer, the campaign arrives shortly after the iPhone Duo became available on October 23, with some early buyers reporting cracked inner displays and potential hinge-related problems. The extent of these hardware issues remains unclear, and isolated reports do not establish a widespread defect. Apple manufactures its custom folding OLED panel in collaboration with Samsung Display, and early display crease comparisons indicate that Apple’s fold line appears less noticeable from certain viewing angles.
Samsung leverages years of foldable software experience
While the iPhone Duo runs Apple’s iOS 27, third-party apps and services are still actively being optimized for different screen configurations on Apple’s first foldable device, CNET noted. Samsung has spent seven years refining its folding displays, hinge mechanisms, and One UI 9.0 software overlay since launching the original Galaxy Fold in 2019.
Despite arriving late to the foldable market, Apple has a history of catching up quickly with competitors in other hardware segments. Apple began including wireless charging with the iPhone 8 in years past, eventually helping develop the Qi2 wireless charging standard with faster speeds and magnets, leading the iPhone 17 Pro to win CNET’s Lab Test for fastest wireless charging last spring.
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