Barcelona, Spain – Samsung Electronics unveiled an expanded vision for its Galaxy AI ecosystem at Mobile World Congress (MWC) 2026, showcasing the modern Galaxy S26 series and innovations extending into wearables and industrial applications. The announcement, made Sunday, builds on momentum from February’s Galaxy Unpacked event and signals a deepening commitment to artificial intelligence as a core component of Samsung’s product strategy.
The company’s MWC exhibit, running from March 2-5 at Fira Gran Via, demonstrates how Galaxy AI is evolving into an “agentic companion,” offering personalized and seamlessly connected experiences across the Galaxy ecosystem, according to Samsung. Beyond mobile devices, Samsung highlighted advancements in AI-driven network innovations, AI-powered manufacturing, and connected health solutions.
At the heart of this expansion is the Galaxy S26 series, Samsung’s third generation of AI-enabled smartphones. The S26 series introduces a new “Privacy Display” designed to limit side-angle viewing without a screen protector, and is powered by the Snapdragon 8 Elite Gen 5 for Galaxy chipset. A redesigned vapor chamber on the Galaxy S26 Ultra is intended to support stable thermal performance for AI-intensive tasks.
Samsung emphasized several key AI-powered experiences within the S26 series. “Photo Assist,” a new feature, allows users to edit images using natural language prompts – for example, transforming a daytime scene into a nighttime view or restoring missing portions of a photograph. “Creative Studio” enables users to change image styles and create personalized stickers and wallpapers. Both features require a network connection and a Samsung Account login.
The company also showcased proactive AI features designed to streamline daily tasks. “Now Nudge” provides contextually relevant suggestions, such as automatically suggesting photos from the Gallery when a friend requests them. “Now Brief” delivers a personalized daily briefing based on the user’s schedule. The integration of “Circle to Search with Google” offers a smarter, image-based search capability. Samsung also highlighted an upgraded Bixby, described as a conversational device agent, and the option to utilize Gemini and Perplexity as alternative AI agents.
Beyond the S26 series, Samsung demonstrated the integration of Galaxy AI with the new Galaxy Buds4 series, offering enhanced user convenience. The company also showcased the Galaxy Book6 Pro and Galaxy Book6 Ultra, and the Galaxy Tab S11, all optimized for AI experiences. Health features within the Galaxy Watch8 series were also highlighted, offering personalized insights for running, sleep, and mindfulness.
Samsung is extending its AI strategy into industrial applications through its “AI-Driven Factories” initiative, aiming for a full transition to autonomous manufacturing by 2030. This involves utilizing AI agents, digital twin simulations, and real-time data analysis to optimize production and quality control. The company also showcased its “Connected Care” vision, strengthened by the 2025 acquisition of Xealth, integrating health metrics across the Galaxy ecosystem to enable more proactive health management.
Samsung also announced the expansion of satellite communication capabilities for emergency situations to include North America, Europe, and Japan, building on initial support launched in 2025. The availability of this feature will vary based on carrier rollout plans and regional regulations.
TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics, stated that MWC provides an opportunity to demonstrate both the current state and future direction of Galaxy AI, including emerging form factors like Galaxy XR and TriFold. Samsung’s Galaxy Experience Booth at MWC will offer hands-on demonstrations of these innovations.
Samsung Networks is also showcasing its AI vision, focusing on software-driven networks and aiming for full network autonomy by 2027. The company is presenting its CognitiV Network Operations Suite (NOS) and Agent Fabric, a unified decision intelligence layer utilizing multi-agent systems to streamline network lifecycle management. Demonstrations of “Network in a Server,” a software-driven edge AI solution, will also be available by invitation in Hall 2.
