Dallas Tech Firm Qsic Grabs Customers’ Ears with Dynamic In-Store audio
Qsic, a technology firm headquartered in downtown Dallas, is offering retailers a new approach to in-store audio, designed to enhance teh shopping experiance and boost sales.The company’s platform dynamically adjusts audio volume levels based on ambient noise, ensuring a consistent listening experience throughout the store – louder in noisier areas, for example.
Beyond consistent sound, Qsic’s system integrates targeted advertising opportunities. Utilizing AI-powered tools, the platform predicts optimal times to promote specific products. “We’ve developed a whole bunch of AI tools that will sense when products are in high-demand periods,” explained Qsic representative, “It’ll place the correct ad content to capture that high-intent period, to drive over-the-counter sales.”
The system also provides detailed performance tracking for suppliers, allowing retailers to segment sales data by location, product category, and time period to analyze what drives revenue.
qsic’s “Gulp Media Network” is currently implemented in 7-Eleven stores, demonstrating positive results. According to a panel interview posted on YouTube (https://www.youtube.com/watch?v=EKwy7ZzBvDA), stores utilizing the in-store audio feature experienced an 8% unit lift in sales after an energy drink company introduced a new flavor, compared to stores without the audio ads. The company also emphasizes the impact of a distinctive “sonic logo” for brand recognition. “We’re relying less on cardboard in the stores and more on audio,” stated a Qsic representative.Qsic relocated its headquarters to Dallas last year, recognizing the U.S.as a leading hub for innovation in retail media technology and home to many major retail chains. While the company also maintained a presence in Silicon Valley, Qsic’s CEO, Elsley, highlighted Dallas’s strategic location for easy access to clients nationwide.”Dallas is just so strategically well located in America that you can fly sort of point to point anywhere you need to be very quickly,” he said, adding that travel back to the company’s origins in Melbourne, Australia, is also efficient – achievable within 17 hours.
Elsley has expressed satisfaction with the move, citing the welcoming atmosphere in Dallas. He recounted being invited to a Thanksgiving festivity after admitting to neighbors his unfamiliarity with the holiday, illustrating the positive reception the company has received in the community.
