Prime Video to Offer Free Coverage of ICC Women’s Cricket World Cup in Australia
SYDNEY – In a reversal of its exclusive rights agreement, Amazon’s Prime Video will provide free-to-air coverage of the ICC Women’s Cricket World Cup in Australia, beginning with the October 1st match between Australia and New Zealand. The move offers Australian fans access to all tournament matches without a subscription,despite a late 2023 deal granting Prime Video exclusive Australian broadcasting rights for all ICC events through 2027.
This unexpected development addresses concerns raised after the agreement initially meant no free-to-air broadcast of any men’s or women’s ICC tournaments in Australia. Previously,the 2022 Women’s World Cup and the 2023 T20 World Cup were available on Kayo,either free or via subscription,while the 2022 T20 World Cup in the UAE was exclusive to Prime Video subscribers. The decision to make the Women’s World Cup freely accessible marks a significant shift, ensuring wider viewership for the tournament as australia aims for a seventh title and a historic back-to-back win, with the final scheduled for November 2nd in Mumbai.
Australia’s campaign begins October 1st against New Zealand. The tournament’s accessibility mirrors the coverage of past events, including the 2022 Women’s World Cup which was shown on Kayo after no free-to-air network initially secured rights.
