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Podcast Industry Giant On Air Expands into Year-Round Enterprise

by Priya Shah – Business Editor

On Air Fest Evolves into‌ On Air Presents,Expanding into Full-Service ⁤Creative Agency & Welcoming The Ambies

BROOKLYN,NY – September 10,2025 – On⁣ Air,the company behind the popular On ⁢Air Fest,today announced a meaningful evolution,rebranding as On Air Presents and expanding its operations to include a full-service creative agency,On Air Studio,and a partnership to host The⁤ Ambies,the annual⁣ awards of The Podcast academy. The move signals⁣ a broader ambition to become a‌ central hub for podcasting and audio-driven omnichannel storytelling.

Founded on the success of its live festival, On​ Air presents will ‍now operate with two‌ distinct but interconnected divisions: a festival⁤ arm producing events in Brooklyn,⁢ Los Angeles, and other locations, and On Air Studio, ⁤formerly ⁣known as Work x work. ‌The studio has a proven track record, having previously completed rebrands and campaigns for major clients including Spotify, Sonos, and the New York Times. The studio’s focus will now expand to⁣ include collaborations with⁣ brands seeking⁣ to ‍activate within⁣ the On Air ecosystem.

“Podcasting has shifted from audio storytelling to omnichannel storytelling,” said On Air founder and CEO, Lauren Newman. “Our expansion is a reflection of the ways in which the industry itself is changing.”

On ⁣Air⁤ has ‌demonstrated consistent financial growth, generating a seven-figure revenue. The​ company reported nearly 30% year-over-year growth in 2025 and currently employs a ‌core team of 10,supplemented by 20 additional contractors. Sponsorship for its flagship Brooklyn festival ⁣has seen ⁢annual increases of 20-40% ⁤over the past three ‍years. ⁤The February‌ 2025 Brooklyn⁤ event attracted 2,000 attendees, a 40% increase from‌ the previous year, and featured over 200 performers and speakers. Content stemming from the ‌event reached over ⁤10 million listeners and viewers, with related social media content generating 500 million impressions.

A key addition to the On⁤ Air Presents portfolio is The ‍Ambies, which will join On Air Fest in New York beginning in 2026.⁤ previously ⁤held⁣ as part of Podcast Movement, the awards will bring increased industry recognition to the festival.

“The Ambies are the only major independent podcast award that has a live event,” noted ⁤Bryan Barletta, founder‍ of podcast agency Sounds Profitable. “Combining them ​with On Air gives people⁤ more reason ‍to engage with the festival. There’s nothing in experiential like what On Air has done.”

On​ Air will also revive On Air LA⁤ in November after ​a one-year pause. The event​ will feature creator showcases,live ⁣podcast tapings,and an invite-only Podcast‍ Business Summit,co-hosted with Bloomberg.

Newman emphasized the company’s ongoing commitment to⁣ innovation.‌ “From the earliest days, On​ Air was an experiment in championing boundary-pushing creatives,” she said. “now that the‌ industry has⁤ caught up, ⁢we’re broadening our scope⁢ and focusing on breaking the next creative barriers.”

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