Pinterest Re-Engages with Australian Tourism, backing Cairns & Great Barrier Reef Campaign
CAIRNS, AUSTRALIA – Pinterest has announced its return as a key partner in promoting Cairns and the Great Barrier Reef, joining forces with Tourism Tropical North Queensland (TTNQ) to spotlight the region’s unique experiences. The collaboration will feature a campaign centered around the iconic saltwater crocodiles of the area, aiming to inspire travel planning and bookings.
This partnership arrives as Pinterest sees continued growth in travel-related searches, with australians increasingly utilizing the platform for destination discovery and trip planning. According to TTNQ, the campaign seeks to capitalize on this trend, reaching a highly engaged audience actively seeking travel inspiration. the initiative underscores a broader strategy to maintain Cairns’ position as a premier australian tourism destination and drive economic benefits for the region.TTNQ CEO Mark Olsen stated the partnership will leverage Pinterest’s visual platform to showcase the diverse attractions of Tropical North Queensland, beyond just the reef. ”We’re excited to be working with Pinterest again to inspire travellers with the astonishing experiences on offer in Cairns and the Great Barrier Reef,” Olsen said. “Pinterest is a powerful tool for visual storytelling,and we’re confident this campaign will capture the imagination of potential visitors.”
The campaign will feature compelling imagery and video content highlighting crocodile encounters, alongside other key experiences such as rainforest adventures, Indigenous cultural tourism, and the natural beauty of the Great Barrier Reef. Pinterest will also offer tailored travel guides and resources to assist users in planning their trips. The partnership builds on previous accomplished collaborations between TTNQ and Pinterest, demonstrating the platform’s effectiveness in driving tourism to the region.
