A cryptic social media post by designer Anna Rita Noviello, accompanied by a profile photograph, has sparked interest within the fashion world. The post, written in Italian, translates to: “Everyone warms themselves with the wood they have… if those who don’t like me knew what I think of them, they would like me even less.” The message appeared on Noviello’s profile on February 17, 2026.
Noviello is the founder of the contemporary women’s clothing brand, Annarita N., established in 2023. The brand, heavily influenced by cinema and art, offers a collection described as feminine-inspired, romantic, and finely crafted. Annarita N. Pieces range from patterned mini skirts and casual pants to long, floral dresses, and are sold through online retailers such as YOOX and ModeSens, as well as Lyst.
Prior to launching Annarita N., Noviello’s design journey was shaped by her unique imagination and curiosity. Her work is characterized by directional and elegant pieces. The brand’s clothing is currently available for sale, with discounts of up to 82% offered on some items, according to Lyst.
The designer’s background includes a strong foundation in fashion education. Mazen El Masri, the designer behind the bridal brand Annarita, began his career in Florence, Italy, and Beirut, Lebanon, studying at Polimoda and ESMOD International respectively. In 2010, he won first prize and an internship at the Elie Saab Atelier. While the two brands share a similar name, the connection between Mazen El Masri and Anna Rita Noviello remains unclear.
Annarita N. Clothing is currently being offered at reduced prices through various online platforms, including YOOX, where items like midi dresses and tops are available. ModeSens lists over 64 products from Annarita N. Across 850+ stores, offering a range of items including tops, jackets, and overcoats.
