Pajottenlander, Beloved Organic juice Maker, Under New Ownership – Camille Depuydt, a former executive at Coolblue, has acquired Pajottenlander, a family-owned business specializing in organic fruit and vegetable juices for over 30 years. The move marks a new chapter for the established brand and a broadening of Depuydt’s entrepreneurial portfolio.
From Real Estate to juice: A Strategic Shift
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Depuydt, who has a background in real estate investment alongside her business ambitions, cited Pajottenlander’s core values and product line as key factors in her decision. The company reported sales exceeding two million bottles last year, demonstrating significant consumer demand and market presence.
A Competitive Acquisition
the acquisition process wasn’t straightforward. Depuydt learned of the sale relatively late in the process and swiftly moved to express her interest. She successfully secured the deal by presenting a compelling vision for the company’s future, ultimately winning over the previous owners.
Plans for Growth and Innovation
Depuydt intends to build on Pajottenlander’s existing success by expanding its product range, reinforcing its commitment to local production, and strengthening the brand’s identity. She plans to leverage her experiance at Coolblue, emphasizing dynamism and a customer-centric approach, to drive Pajottenlander’s continued growth.
(Photo: Instagram: @pajottenlander)
