OPPO and Hasselblad Extend Landmark partnership to Redefine Mobile Photography
SHENZHEN, CHINA – OPPO, a global leader in smartphone innovation, has announced the continuation of its groundbreaking collaboration with legendary camera manufacturer Hasselblad.This extended partnership is dedicated to co-developing a next-generation mobile imaging system, poised to set a new benchmark for image quality in smartphones. The alliance, now in its fifth year, underscores a shared commitment to pushing the boundaries of mobile photography thru deep technical integration and a mutual passion for visual excellence.
Pete Lau,Chief Product Officer at OPPO,expressed his enthusiasm for the renewed collaboration. “The partnership with Hasselblad is built on a shared passion for innovation and a commitment to delivering the ultimate imaging experience,” Lau stated.”Over the past four years, we have brought the truly professional, legendary camera experience of Hasselblad to OPPO’s global users. With the extension of our collaboration, we will push the boundaries of mobile imaging even further.”
As the inception of their partnership, OPPO and Hasselblad have focused on engineering features that infuse the iconic Hasselblad camera legacy into OPPO’s mobile devices, especially within the flagship Find series. Key technical achievements include the successful adaptation of the Hasselblad Natural Color Solution for smartphones,ensuring unparalleled colour accuracy. Furthermore, the introduction of Hasselblad Portrait Mode replicates the coveted, natural bokeh effect characteristic of Hasselblad’s traditional cameras. The collaboration has also yielded a professional Master Mode, meticulously calibrated for colour fidelity by drawing upon the advanced colour science of the hasselblad X2D camera, alongside the XPAN Mode, which faithfully recreates the distinctive wide aspect ratio of the iconic XPAN camera.
This ongoing joint development will continue to synergize Hasselblad’s renowned visual aesthetics with OPPO’s cutting-edge mobile imaging technology.The ultimate goal is to equip users with devices that offer extraordinary image quality and expansive creative potential, distinguishing OPPO smartphones in a competitive market.
OPPO also took the opportunity to highlight its extensive 17-year history in mobile imaging innovation.The company referenced its pioneering release of what it claims was the world’s first stacked CMOS sensor in the OPPO Find 5 back in 2012. Meaningful milestones also include the deployment of pixel binning technology in 2016 with the OPPO R9 and the launch of a periscope telephoto camera the following year.Across successive generations of its Find X flagship devices, OPPO has consistently advanced its imaging capabilities through a holistic approach encompassing hardware, software, and visual design. The current flagship, the Find X8 Ultra, exemplifies this commitment, featuring a complex Penta camera System.This includes a true Chroma Camera engineered for superior colour accuracy and an AI Bokeh Engine designed for precise subject-background separation in portraiture. The Find X8 Ultra also boasts an enhanced Master Mode,supporting the capture of ultra-high resolution images with both 50MP JPEG Max and 16-bit 50MP RAW Max files,offering professional-grade versatility.
in conjunction with the partnership announcement, OPPO unveiled the OPPO Photography awards 2025. Under the theme ‘Super Every Moment’, the competition offers a considerable total prize pool exceeding USD $100,000, inviting photographers worldwide to showcase their talent and capture life’s exceptional moments.
