BREAKING: Nutella Ousted from Top Spread Ranking – But Will Fans Care?
Rome, Italy – In a surprising turn, the iconic Nutella hazelnut spread has been excluded from the top spot in a recent ranking by consumer advocacy group Altroconsumo, according to reports from greenme.it. The report, evaluating ingredients, nutritional values, and taste, placed Nutella in the mid-range, alongside the Selex brand spreadable cream.
The ranking crowned Emilia dark cream backpacks as the best, followed by Rigoni di Asiago hazelnate organic dark without milk, Novi Cremanovi, and Ruins of Asiago hazelnut organic the original.
Born in 1964 in the Piedmontese Langhe region of Italy, Nutella – a creation of Michele Ferrero, son of pastry chef Pietro Ferrero – quickly became a global phenomenon. The spread, composed of sugar, palm oil, hazelnuts, lean cocoa, skimmed milk powder, soy lecithin, and vanillin, boasts an annual production of approximately 365,000 tons and is sold worldwide.
Despite the Altroconsumo ranking, Nutella remains a cultural touchstone, evoking childhood memories and a sense of comfort for consumers. Its famous slogan embodies a lifestyle philosophy, inspiring artists, chefs, and influencers alike. While competition from brands in Germany, France, Australia, and the United States is fierce, many believe this ranking will have little impact on the devoted fanbase of the beloved Italian spread.
