Disney+ Cracks Down on Password Sharing, Following Netflix’s Lead

Streaming service implements new fees to curb account sharing practices.

In a move mirroring Netflix, Disney+ is now charging extra to combat password sharing among subscribers. This measure aims to increase revenue by targeting users who share accounts with individuals outside their households. This could significantly impact how viewers access content.

New Fees Introduced

Disney+ is deploying its “additional subscriber” option, similar to Netflix. This will require users to pay extra if they wish to allow others to use their account. For the Standard or Standard with advertising plans, the added cost is €4.99 monthly. The Premium subscription will see an increase of €5.99 for an extra subscriber.

Just like Netflix, Disney+ is cracking down on password sharing. Subscribers now have to pay extra if they want someone outside their household to use their account. pic.twitter.com/q89kFv4w2R

— Variety (@Variety) January 1, 2025

“A home corresponds to all the devices associated with your main personal residence and which are used by the people who live there.”

—Disney, Statement

Recent data indicates that password sharing costs streaming services billions of dollars annually; one study estimated losses exceeding $6.6 billion in 2024 alone (Cord Cutters News, 2025).

Understanding the Policy

The on-demand video service intends to curb connections from individuals not residing in the primary account holder’s home. Disney details how to configure, update, and incorporate an extra member to a home setup. Additionally, there is an “I am traveling” option available.

A message, “this TV does not seem to be part of the Disney+ home for this account,” may now also appear.

This new policy signifies a more assertive stance by streaming platforms to uphold subscription revenue. The move reflects a broader trend toward stricter enforcement of terms of service within the industry.