Norqain Named Official Luxury Sports Watch of the NHL
Stockholm, Sweden – November 14, 2025 – Swiss watchmaker Norqain has announced a new partnership with the National Hockey League (NHL), becoming the league’s Official Luxury Sports Watch. the proclamation coincides with the 2025 NHL Global Series games taking place in Stockholm, Sweden, from Friday, November 14th to Sunday, November 16th.
The collaboration builds on Norqain’s existing ties to the sport, stemming from co-founder Mark Streit, a former professional hockey player who has served on the company’s Board of Directors since its founding in 2018.
During the Stockholm games, the pittsburgh Penguins, featuring Norqain captain and shareholder Sidney Crosby, will compete against the Nashville Predators, led by captain and Norqain shareholder Roman Josi. To commemorate the partnership launch, Norqain will present the “Player of the Game” following each match with a unique Wild ONE Of 1 timepiece in 18k white gold.
The agreement grants Norqain international licensing rights to utilize NHL and its 32 teams’ logos and branding across products, retail locations, events, hospitality, and marketing materials in the United States, Canada, and europe.
Norqain has served as the Official Timekeeper of the Spengler Cup, the oldest international invitational hockey tournament, since 2019. Both Norqain and NHL leadership have expressed enthusiasm for the new partnership.
