Nintendo of America President Doug Bowser to Retire in 2026
REDMOND, WA – November 21, 2024 – Doug Bowser, President of Nintendo of America, announced today he will retire on December 31, 2025, concluding a six-year tenure overseeing the company’s operations in the Americas. He succeeded Reggie Fils-Aimé in 2019. During his leadership, Nintendo launched the Nintendo Switch 2 and expanded it’s brand into new ventures including Super Nintendo World theme parks and film adaptations, such as the upcoming Super Mario Galaxy movie.
“One of my first video game experiences was to play the Arcade version of Donkey Kong. Since then, everything related to Nintendo has continued to be a passion for me and my family. Directing Nintendo of America was the honor of my life, and I am proud of what our team has accomplished, both in terms of commercial results and experiences created for consumers,” Bowser stated in an official press release.
Devon Pritchard, currently Executive Vice-President responsible for revenue, marketing, and consumer experience, will assume the role of President of Nintendo of America on January 1, 2026. Pritchard has been with Nintendo since 2006.
In a parallel announcement, Nintendo appointed Satoru Shibata as CEO of Nintendo of america, while he will continue serving as Executive Officer and a member of the Board of Directors of Nintendo co., Ltd. Shibata previously led Nintendo of Europe from 2000 to 2018.
Bowser’s departure marks a significant transition for Nintendo of America, following a period of stability and expansion into new media. his successor will be tasked with navigating a rapidly evolving industry while building upon the company’s recent successes. Nintendo confirmed the iconic villain Bowser remains the King of the Koopas,a role he has held since his debut in 1985.
