littler Lands Tradeify Deal, Spurs Secure Elithair Partnership in Busy Week for Sport sponsorship
Luke Littler, the darts sensation who rose to prominence at the 2023/2024 World Championships and afterward became world number one, has been named a Global Brand Ambassador for prop trading firm Tradeify. Simultaneously,Tottenham Hotspur announced a new partnership with Elithair,the world’s largest hair transplant clinic,designating them as the club’s official hair treatment partner.
The deals highlight a diverse range of sponsorship activity across the sport industry, from individual athlete endorsements to established club partnerships. Tradeify’s move signals a growing interest from the financial trading sector in leveraging the popularity of rising sports stars, while Tottenham’s agreement with Elithair demonstrates the continued value of Premier League clubs to brands seeking global reach and association with high-performance entities.
Brett Simberkoff, Founder and CEO of Tradeify, stated, “Since his break-through moment at the 2023/2024 World Championships to becoming world number one, we’ve been captivated by Luke’s story and we can’t wait to join him on the next phase of his journey.” Littler added,”I’m realy excited to partner with Tradeify. They’re an ambitious, emerging brand and a leader in the prop trading space, whose approach to precision in trading mirrors my approach to darts. I’m looking forward to working with the brand and achieving big things together.”
Tottenham Hotspur’s Chief Revenue Officer, ryan Norys, said, “We are proud to partner with Elithair, a brand that has demonstrated undisputed global leadership in its field. As the world’s largest hair transplant clinic, we could not have chosen a better partner than Elithair to engage our fanbase through a mission to inspire self-confidence and offer globally recognised clinical treatment practices.” Dr. Abdulaziz Balwi, Co-Founder and Medical Director of Elithair, commented, “Partnering with an iconic Premier League club like tottenham Hotspur is a monumental step for elithair. It demonstrates the trust and authority we have built through our world-class expertise and international facilities in Istanbul, the United Kingdom, Germany and dubai. This collaboration allows us to bring the same level of commitment and excellence seen at a Premier league level to every patient in the UK.”
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