New training cycle for entrepreneurs “Impulsa con Facebook”

The Ministry of Productive Development Y Facebook They presented a new training cycle aimed at female and male entrepreneurs from all over the country who wish to promote and develop their businesses.

These trainings are focused on providing tools, advice and recommendations for startups and companies in the use of different platforms to improve their digital business transformation process and reach a greater number of potential clients.

“We are very happy to be able to be articulating again with Facebook and to welcome them to this series of meetings organized with them within the framework of the training we provide on our Capacitar platform. With these training, male and female entrepreneurs will be able to take full advantage of the possibilities offered by Facebook, WhatsApp and Instagram to be able to promote their projects ”, he said Mariela Balbo, Undersecretary of Entrepreneurs of the Secretariat of Small and Medium Enterprises and Entrepreneurs of the Nation.

The program consists of four virtual meetings of 60 minutes each. The first meeting, “Business digitization for male and female entrepreneurs”, was held on July 6 and had more than 260 participants who learned how to promote their ventures through Facebook and Instagram.

The second meeting, “Facebook and Instagram Tools”, will be held on July 27. People interested in knowing the step by step to create a product store and how to generate useful connections with Messenger, can sign up at is the link through the Capacitar platform.

The workshops are run by Facebook trainers and trainers and the program includes useful information so that entrepreneurs can boost their digital businesses based on good practices for the use of Facebook, Instagram and Messenger.

“Our priority is to support the economic and inclusive recovery and, for this, it is essential to facilitate the connection between the general public and local and regional productive enterprises. We are proud to continue working with the Ministry of Productive Development of the Nation to bring digital tools to micro, small and medium-sized companies that allow them to grow and, also, give greater visibility to small businesses ”, he commented María Julia Díaz Ardaya, Head of Public Policies for Facebook Latin America.

The workshops are synchronous, and all trainings are available to the general public at the Campus Virtual to register in advance by completing This formulary.

This cycle is part of Capacitar, a tool of the Secretariat for Small and Medium Enterprises and Entrepreneurs of the Ministry of Productive Development, made up of informative talks, seminars and work tables organized in conjunction with specialist entities from different sectors. Interested people will find the training offer on the platform, and can register in a Campus Virtual to access live meetings, exchange experiences with other entrepreneurs and receive personalized technical assistance. Knowledge is also certified.

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